Snap has introduced new solutions for advertisers, content partnerships, and ways to work with creators on Snapchat at IAB NewFronts.

Snap’s new President of Americas Rob Wilk, Chief Creative Officer Colleen DeCourcy, and more spoke about how Snapchat is the home of real relationships – and how those relationships influence friends and create a positive halo effect for brands and creators.

It was only last month when Snap Inc. unveiled new tools designed to help content creators expand their reach and grow their following. This included its new revenue-sharing option for creators, the Public Stories feature, and more creator content opportunities such as Snap Map updates. However, the Snap expansion doesn’t stop there, and it doesn’t seem to be slowing down either.

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