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Is ‘Influencer’ a Dirty Word? And How Can We Break the Stigma?

The term ‘influencer’ is perhaps the most common term used to describe these individuals, but with this term comes a stigma. Many influencers did not initially set out to ‘influence’

By Neve Fear-Smith

/ 29 Nov 2021

Is ‘Influencer’ a Dirty Word? And How Can We Break the Stigma?

Navigating the Growth of Livestream Shopping and Effective Influencer Collaboration

The latest trend within the influencer marketing industry is live stream shopping, where influencers can document their interactions with different products in real-time, while also providing users with the

By Guest Writer

/ 26 Nov 2021

Navigating the Growth of Livestream Shopping and Effective Influencer Collaboration

How do Creative Communities Differ from Influencer Marketing?

As you’re well aware, traditional influencer marketing is fairly straightforward in theory – find someone who’s a specialist in a field that resonates well with your brand and/or

By Guest Writer

/ 25 Nov 2021

How do Creative Communities Differ from Influencer Marketing?

10 Influencer Marketing Trends You Need to Know for 2022

It’s crazy how much can change in a year. At the beginning of 2021, we were still in the depths of the pandemic, restricted in many areas of life, but now, the future's looking brighter. It seems as if we’re only going to see the influencer marketing space grow further in 2022.

By Neve Fear-Smith

/ 24 Nov 2021

10 Influencer Marketing Trends You Need to Know for 2022

How Brands Can Optimise Their Christmas Campaigns to Stand Out in a Crowded Market

But there is an issue John Lewis is having to grapple with. Since the phenomenal success of The Long Wait, every other retailer has aggressively ripped off the John Lewis

By Guest Writer

/ 23 Nov 2021

How Brands Can Optimise Their Christmas Campaigns to Stand Out in a Crowded Market

LTK is Valued at $2 Billion After $300 Million Investment

This investment will supercharge talent and product development across LTK’s creator, brand and consumer shopping experiences, pioneering its growth as the largest global influencer marketing platform. Amber Venz Box,

By Neve Fear-Smith

/ 23 Nov 2021

LTK is Valued at $2 Billion After $300 Million Investment

So, You Want to be an Influencer? This is How Mega Stars Build Their Businesses

Being an influencer sounds like a dream. So it’s no wonder 86% of young Americans aspire to be social media influencers, according to market research. There are lots of

By Guest Writer

/ 22 Nov 2021

So, You Want to be an Influencer? This is How Mega Stars Build Their Businesses

Live From #IMSLDN21: Facebook on the Metaverse and AI

As the journalist for Talking Influence, I wanted to chat with some of the speakers to find out about their highlights of the day, and to delve a little deeper

By Neve Fear-Smith

/ 19 Nov 2021

Live From #IMSLDN21: Facebook on the Metaverse and AI

TikTok Will Host it’s First Ever Black Friday Event Next Week for UK Users

There’s no denying that TikTok has made an impression on consumers, ask someone about their latest trendy purchase and it’s likely they will say ‘TikTok made me buy

By Neve Fear-Smith

/ 18 Nov 2021

TikTok Will Host it’s First Ever Black Friday Event Next Week for UK Users

#TalkingInfluence50: Meet the Top 50 Influencer Marketing Change Makers of 2021

The #TalkingInfluence50 aims to recognise the key players and change-makers within the influencer marketing industry. In an ever-growing industry, we are always seeing new talent breaking through the

By Neve Fear-Smith

/ 18 Nov 2021

#TalkingInfluence50: Meet the Top 50 Influencer Marketing Change Makers of 2021

Influencer Marketing Awards 2022: Entry Kit Open To Reward Effective, Creative and Inclusive Collaborations

The Influencer Marketing Awards, now in its 4th year, is the pilot in rewarding effective, creative, and inclusive collaborations that authentically connect brands with consumers. Receiving an Influencer Marketing Award

By Neve Fear-Smith

/ 17 Nov 2021

Influencer Marketing Awards 2022: Entry Kit Open To Reward Effective, Creative and Inclusive Collaborations

Video Engagement: Are Brands Still Investing in Long Form Creator Content?

Short-form content in general, and videos in particular, are surely easier to consume, and people often choose TikTok over YouTube to kill some time and relax. Yes, TikTok is

By Guest Writer

/ 16 Nov 2021

Video Engagement: Are Brands Still Investing in Long Form Creator Content?