Irina Shames has worked in media and entertainment her entire career, driving partnerships, business development and revenue for global conglomerates and innovative startups.
As the journalist for Talking Influence, I wanted to chat with some of the speakers to find out about their highlights of the day, and to delve a little deeper
Just like certain e-commerce businesses give you the option for ‘one-click buy’, social media has followed suit, and now you can purchase as you scroll, without having to
As the journalist for Talking Influence, I wanted to chat with some of the speakers to find out about their highlights of the day, and to delve a little deeper
Snap Inc, developer of Snapchat, Spectacles, and Bitmoji, is rolling out a series of outdoor activations as part of its global B2B marketing campaign. ‘Open Your Snapchat’ goes live in the UK this week and will run until 19th November.
Influencer marketing is swiftly becoming one of the most effective forms of advertising. The global market value of this industry has more than doubled since 2019 and currently sits at
International celebrities including Britney Spears, Demi Lovato, and Shia LaBeouf have all struggled with well-documented problems ranging from mental health issues to addictions.
Now, in a world where absolutely
Pinterest has announced that Pinterest TV, a series of live, original, and shoppable episodes featuring content creators right on Pinterest will begin 8th November. Pinterest TV episodes will be refreshed
While gifting may feel tedious and tiresome to coordinate, it was a core component of any successful earned media strategy long before the age of social distancing, and the return
Taking accountability can often seem overwhelming, but on the contrary for me as a marketer, this feels extremely exciting as the creativity centers itself around more ways to create good
A recent report around the elusive Gen Z titled ‘Smashing Demographic Stereotypes: How Gen Z Connects with Brand Advertising’ somewhat surprisingly found a major conflicting view on influencers. The conflicting response underlines the challenges advertisers have with influencers.
The growing popularity of social media channels has led to the rise of the influencer, a relatively new marketing phenomenon. Influencers have rapidly come to play a vital role in a brand's marketing mix, offering top-of-funnel brand exposure, compelling content to use across paid and owned channels
