In 2018, a study found that more than 118 million smart speakers were in US homes, a 78% growth from the year before. In fact, another study found that 71.
For many, the exclusivity of Clubhouse’s initial invite-only approach, and the way that the app started out only being available to iOS users, was appealing – it wasn’t
But what is the magic behind TikTok slowly becoming the number one income source of Gen Z? What makes teens and brands so fond of using this platform for their
Creators will now be able to tag products in their Idea Pins — a video feature the app launched in spring — in order to make their content “shoppable.” Creators will also
The ASA is quick to become aware of the latest social media trends and its website regularly provides news pieces and updates on how to abide by the rules when
Talking Influence’s day in the life series aims to provide insight into the roles of some of the key players within the influencer marketing industry, enabling readers to understand more about the work that happens behind the scenes that allows the industry to thrive. In today's installment, Jenny T
Last month, Ed Sheeran broke the record for the biggest ever LIVE music performance on TikTok, gaining over 5.5 million unique viewers of his UEFA EURO 2020 show. With
One of the most recent updates to make the platform as seamless and user-friendly as possible is the Story translation tool. The Stories feature launched in 2016 and was
As authentic thought-leaders with sharp insights into online behavior, influencers became valuable assets in many of these efforts. In fact, when targeting younger audiences with public health campaigns, influencers
At first, you may wonder whether this term is related to the dark web – but it isn’t. Going dark on social media describes something that is far less illegal,
In case a reminder was necessary, the past year has been turbulent for many. Certain industries struggled, yet the influencer marketing industry was one that acted innovatively very quickly to
This time was difficult for many influencers, finding out how to keep their audiences interested and engaged in the content they are creating in a world that isn’t as
