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SoFire’s Hot Campaigns: The InStyle Intern Series TikTok Can’t Stop Watching
We’re looking at the InStyle TikTok series that has perfectly captured its target audience and uses influencers for their own unique flair.
“Podcasting Is a Content Engine”: Cure Media’s Sanna Ödmark on Why Every Agency Should Have a Podcast
For Sanna Ödmark, podcasting is essential to any agency for both internal and external growth.
Why We Must Protect Small Businesses in Affiliate Marketing
As big players merge and dominate the market, Tricia Meyer advocates for smaller businesses, from publishers to agencies, to help keep innovation, competition, and consumer benefits alive.
Tradedoubler Reports Record Cyber Weekend as UK Order Values Surge
CSS and Creators emerge as the leading partners, and Travel takes a larger share of spend.
Beyond the Transaction: How Brand-Publisher Partnerships Build Lasting Value
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, CMO Neil Caldicott proves how publishers and brands can design...
EU’s €120M Fine Against X: What It Means for Influencer Marketers and the Creator Economy
The European Commission has issued a €120 million fine against X for violations of the Digital Services Act (DSA). What does this mean for the creator economy?
Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
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Affiliate Networks Respond to ChatGPT Instant Checkout
Awin, Partnerize, CJ, Rakuten Advertising, and impact.com reflect on ChatGPT’s venture into e-commerce and what it means for affiliate marketing.
Adlook and smartclip Unite to Enhance Privacy-First CTV Ads in Europe
Advertisers can tap into measurable, precise CTV opportunities, compliant with privacy regulations across Europe's rising CTV market.
ChatGPT Drops ‘Instant Checkout’ in US: What it Means for Affiliate Marketing
The agentic commerce era has arrived.
SoFire’s Hot Campaigns: How Mr Fantasy Became TikTok’s Most Unconventional Influencer with a Major Chipotle Deal
Why would a popular actor create Mr Fantasy, and how did he land a high-profile brand deal with Chipotle?
Replay: Cancel Culture & Crisis Management
CreatorFest Conference Producer Mollie Leach joined Beckii Flint and Carol Driver for a LinkedIn Live about cancel culture and crisis management.
“I Want to See Things Change” Creators and Influencers to Gain Parliamentary Backing with New APPG
Content creators and influencers in the UK are set to receive stronger Parliamentary backing at the heart of government - a new APPG.
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