Affiliate Marketing Delivers £19bn, But Still Struggles for CMO Recognition
The APMA’s Voice of the Nation reveals that while affiliate continues to break records with performance, there remains a perception gap that pulls it back.
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TikTok and the US Finally Reach a Deal, but Has the Damage Already Been Done for Creators?
For creators and influencer marketers, the TikTok US deal may be coming too late.
impact.com Partners with Evertune to Strengthen AI Search Visibility for Affiliates
impact.com has partnered with Evertune to give brands visibility into how they appear in AI-generated search results, and the ability to activate creator and publisher partnerships based on those insights.
Influencer Marketing Past, Present and Future: What Can We Expect in 10 Years?
Ellie Hooper and I discussed what’s changed in the creator economy, and what we need to be wary of going into 2026 and beyond.
How Sage Is Rethinking Affiliate Marketing in B2B Software
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
How CLO is Solving the Incrementality Debate
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics, touted for their seamless consumer experience and promise of hyper-targeted, incremental growth. But behind the allure lies a heated debate: Are CLOs truly transparent and attributable, or are they an opaque channel struggling to meet rising...
Last-Minute Shoppers Fuel £3.43bn Boost for Retailers This Panic Weekend
Number of shoppers hunting for deals right before Christmas has increased by 26% this year. Why?
Algowatch Wrapped 2025: The Biggest Social Media Updates of the Year
Let’s delve into the biggest 2025 social media algorithm updates, and what they mean for 2026.
Pinterest Acquires tvScientific to Bring High-Intent Audiences to TV
The acquisition arrives at the end of a year of strong growth and performance for tvScientific.
Everything, Everywhere, All at Once - How Agencies are Managing Affiliate Chaos in 2025
Teams are leaner, partners are slower to respond, and clients want more for less. In this session, affiliate specialists and agencies share how they’re navigating resource gaps, partner bottlenecks, and shifting publisher models, all while keeping performance sharp....
The USPAs Return for 2026, Now Fully Digital, and Entries Are Open Today
Download the Entry Kit now.
SoFire’s Hot Campaigns: The InStyle Intern Series TikTok Can’t Stop Watching
We’re looking at the InStyle TikTok series that has perfectly captured its target audience and uses influencers for their own unique flair.
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Perplexity Pauses Ads, Doubles Down on Publishers, and Sam Altman Considers Affiliate Marketing
New gestures from major AI companies point to good things for affiliate marketing.
Building the Future of Affiliate: Inside Awin’s AI-Powered Vision with Rosalyn Berrisford
At PI LIVE 2025, Awin is making waves with its bold session “Get Sh*t Done with Awin” and an upcoming AI-first affiliate platform.
Marketers Are Spending Big on AI Creator Content, But Consumers See a Bleak Future
According to a new report from Billion Dollar Boy, four in five marketers (79%) have upped spend on AI-powered influencer content in the last year.
SoFire’s Hot Campaigns: “Iconic Never Gets Old” How REFY’s Latest Campaign Is Rewriting Beauty Norms and Influencer Strategy
REFY Beauty has launched its new, refreshing Iconic Never Gets Old campaign, spotlighting older women confidently doing their own makeup, in their own voices.
Creators Are the Secret to Strictly Come Dancing’s Success - Traditional TV Needs Them
Strictly Come Dancing has been using creators to drive engagement since 2018. Why are they so vital to the traditional TV landscape now?
How Affiliates Are Using Newsletters for Growth
Everyone has heard that newsletters have become a powerful channel for affiliates, but how do you actually go about optimising them? Reward Gateway | Edenred share lessons from their leading strategies.
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