Newsdesk / Why Haley Baylee’s Netflix Debut is a Milestone for Influencers on Streaming Haley Baylee's Netflix debut on reality TV show Win the Mall signals a shift in traditional TV's use of influencers. By Sofia Aira / 25 Mar 2026
Creator Economy / Members-only / YouTube’s Creator Partnerships Platform BrandConnect is Getting Completely Revamped At this year’s YouTube NewFront, the platform positioned its creator ecosystem as a full-funnel solution, announcing the revamp of BrandConnect. By Sofia Aira / 24 Mar 2026
Affiliate Marketing / TikTok Takes New Audience-Targeted Ad Solutions to Market The rollout marks the giant’s latest move towards becoming a full-funnel marketing solution. By Madaline Dunn / 24 Mar 2026
Newsdesk / Inside the €1bn Huel Sale to Danone Danone has agreed to acquire UK-based nutrition brand Huel for €1bn. By Sofia Aira / 24 Mar 2026
Creator Economy / Members-only / Facebook Launches “Creator Fast Track” to Attract Established Creators Facebook has launched Creator Fast Track to bring established creators from Instagram, TikTok and YouTube onto its platform. By Sofia Aira / 23 Mar 2026
Industry Voice / The Incrementality Illusion The industry does not need more incrementality claims, it needs clearer baselines, says Jack Davies. By Jack Davies / 20 Mar 2026
Affiliate Marketing / Paid-only / Google to Develop Opt-out AI Controls for Sites But where does this leave publishers? By Madaline Dunn / 19 Mar 2026
PI LIVE Europe / Paid-only / Social Commerce: Everyone’s Talking, Nobody’s Ready Shopping is no longer a moment, it’s a lifestyle. Gen Z has already shifted discovery to social, and Gen Alpha will supercharge it, blending content, community, and commerce like By Newsdesk / 18 Mar 2026
Performance Marketing / As Agencies Weigh AI Benefits, Consumers Distrust GenAI Use Consumers prefer brands that don’t use GenAI in advertising and content, new research shows. By Madaline Dunn / 18 Mar 2026
