Creator Economy / Omnicom Media Names Stevie Johnson to Lead Creo in the UK Stevie Johnson, previous Managing Director at Disrupt Marketing, has been named Lead at Creo UK by Omnicom Media Group. By Sofia Aira / 2 Feb 2026
Partner+ / Paid-only / SoFire’s Hot Campaigns: How Dr Pepper Turned a Viral Creator Video Into an Iconic TV Ad A deep dive into how Dr Pepper turned a creator's viral jingle into an iconic TV ad. By Sofia Aira / 28 Jan 2026
PI LIVE Europe / Paid-only / The Evolution of Creator Commerce The lines between influencer, affiliate, and publisher are blurring, and a new model is emerging. By Newsdesk / 27 Jan 2026
PI LIVE Europe / Paid-only / Programmatic Power Plays- Noise-Cutting Tactics for High ROI Digital Advertising The programmatic landscape is noisier than ever, with brands battling for visibility across countless channels, formats, and audiences. By Newsdesk / 27 Jan 2026
PI LIVE Europe / Paid-only / How Social Commerce Rewrites the Customer Funnel From Scroll to Sales Social platforms have evolved into powerful performance marketing engine, where influence turns directly into conversion. By Newsdesk / 27 Jan 2026
Affiliate Marketing / Mantra Co. Launches With a Focus on “Deliberate, Sustainable Growth” Dan and Emily Harding explain why Mantra Co. takes a more deliberate approach to partnership growth. By Sol Wilkinson / 27 Jan 2026
CreatorFest Europe / Paid-only / Embracing the Queer and the Unconventional - The Rise of the Outsider By Newsdesk / 27 Jan 2026
Influencer Marketing / Members-only / Will ByteDance Still Be a Partial Owner of TikTok? Inside the Details of the TikTok Deal The TikTok deal has officially been passed - here's everything you need to know. By Sofia Aira / 26 Jan 2026
