Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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impact.com’s iPX2023 – Key Takeaways
The event predicts the death of the affiliate network master tag, emphasises the importance of long-term partnerships, and spotlights disparities within the industry.
The TikTok Creative Challenge: A New Way For Creators to Earn and Collaborate with Brands
TikTok's latest creator monetisation feature aims to make it easier for creators to earn on the platform, and find the right brand partnerships.
YouTube is Making it Easier for Small Creators to Earn, But is it Enough?
YouTube has revealed a new list of lowered eligibility requirements for smaller creators interested in joining the YouTube Partner Program.
CTV, AI, and the Influencer Takeover: Our Cannes Takeaways
Did you miss all things Cannes this year? Not to worry; Hello Partner has you covered with all you need to know in our top takeaways from Cannes Lions 2023.
Out Thinking Affiliate Challenges: Join Hello Partner at Rakuten DealMaker 2023, 29th June 2023
The place to connect, learn, grow, and make deals with over 700 of the industry’s professionals, advertisers, and publishers. Come join us and say “Hello, Partner” as we attend Rakuten Advertising DealMaker Europe 2023.
Creator Partnerships and De-Influencing Take Over IMS NYC, Day Two
That’s all folks! IMS NYC 2023 has left a creative spark in the city, as attendees leave feeling inspired and prepared to navigate the creator economy in the year ahead.
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