Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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TikTok LIVE Widens Creator Monetisation Opportunities With Subscriber-Only Videos
The new perk encourages subscribers to like, comment, and reply to one another, helping creators foster authentic connections with their TikTok community and reap the rewards.
Marketplaces: Are the Pitfalls of the West Being Repeated in Southeast Asia?
How can brands ensure they are set up properly to drive traffic directly to their brand.com site?
Timothy Armoo Shares His Gen Z Secret to Success for Brands
The 'Gen Z Sensei' shares his insights on the ever-changing relationship between content and commerce and how brands can win big with Gen Z.
Partnerize Partnership Day 2023 London - Key Takeaways
We’ve gathered all the best moments and standout themes from Partnerize’s flagship event this year.
Kevin Edwards Announces Affiliate Marketing Trade Body, Says Tracking Will Be a Focus
The UK’s first affiliate marketing trade body now has an official name and domain. What will it do, and how can it help the industry?
Threads: How Instagram’s Twitter Competitor Can Succeed and Attract Creators
Instagram’s Twitter rival app, Threads, is now live. Having already taken over the internet and posed to be “the death of Twitter”, we ask what the platform could mean for creators.
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