In the midst of the excitement at Partnerize’s Partnership Day 2023 event in London, we had the chance to catch up with Timothy Armoo, the ‘Gen Z Sensei’ and Co-Founder of Fanbytes by Brainlabs.

Setting the tone for the day, Armoo provided an Opening Keynote on how world-leading businesses can future-proof themselves with Gen Z and Gen Alpha. With a hugely popular reaction from attendees, Armoo’s keynote was referenced throughout the day as a standout highlight, as it set the tone for the event.

Armoo founded the social media and influencer marketing agency, Fanbytes, at 21 and built it into a 75-person business. Going on to work with brands like Nike, Deliveroo, Samsung, and even the UK Government, Armoo led his team in helping their clients to engage with Gen Z through digital marketing. In 2022, he sold Fanbytes to the global marketing company Brainlabs in an 8-figure deal, becoming one of the most accomplished entrepreneurs in the UK.

Welcomed to the stage by Partnerize’s Co-Founder Sean Sewell, the session allowed attendees to “discover how Armoo revolutionized digital marketing and mastered the Gen Z mindset.” We talked to Armoo just after his Opening Keynote to find out more about how brands can nail their engagement with Gen Z audiences.

The Gen Z secret

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