Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
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Best Travel & Lifestyle Campaign - Pepper Studio, Tripadvisor & Tourism Ireland
Pepper Studio Website | LinkedIn 0:00/1× Pepper Studio Presents: The Northwest of Ireland, for Tripadvisor and Tourism Ireland...
Nominations Open for Hello Partner’s Global 30 Under 30 Future Leaders
Hello Partner’s accolade lists aim to recognise and celebrate the outstanding individuals that enable the partnership marketing space to grow and thrive.
Unlocking Opportunity in Southeast Asia with Partnerships in Paradise
Hello Partner and Lodestar Marketing announce an all-inclusive 3 day retreat to Koh Tao, Thailand - helping you to unlock the potential of Southeast Asia (SEA) by launching into or growing your affiliate & partner marketing business in the region.
Best Fashion & Beauty Campaign - Ogilvy & Dove
Ogilvy Website | LinkedIn 0:00/1× Dove #TurnYourBack on Bold Glamour – Ogilvy – DAVID With their #TurnYourBack campaign, Dove, Ogilvy, and DAVID harnessed the power of influencer marketing to spread awareness about the harmful effects of unrealistic beauty standards. Initially, the campaign emerged in response to the Bold Glamour filter on...
Best Sport, Health & Fitness Campaign - Smarts & ASICS
Smarts Website | LinkedIn 0:00/1× ASICS Colour Injection Collection Expanding on their initial brief, the team at Smarts went above and beyond to drive spectacular results for a globally-renowned sportswear brand. In May 2022, ASICS approached Smarts with a brief to create paid ad content for its newly launched...
Best Gaming Campaign - Billion Dollar Boy & Candy Cave UK
Billion Dollar Boy Website | LinkedIn 0:00/1× Candy Cave UK x Billion Dollar Boy Billion Dollar Boy masterfully understood and tapped into its target audience with this campaign for Candy Crush UK. To celebrate the 10th anniversary of the Candy Crush Saga brand, Billion Dollar Boy was tasked with...
