Affiliate Marketing Strengthens Its Influence in Southeast Asia
Report shows that affiliate is now central to creator commerce and product discovery in Southeast Asia.
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TikTok’s ‘Project Clover’ Set to Ramp Up Data Security in Europe
TikTok has released details of ‘Project Clover’, which will create a secure European enclave for UK and EEA TikTok user data.
Pinterest Takes on TikTok and YouTube With New Premium Video Ad Format to Boost Marketing Strategies
The popular pinning platform has plans to further integrate engaging video content and creative search into its content offering, with the hope to appeal to consumers, creators, and brands alike.
UK Introduces New Data Privacy Laws – How Will This Affect Marketers?
The Data Protection and Digital Information Bill proposes a loosening of GDPR’s data privacy laws. But this arrives at a time when behavioural marketing is in a state of flux, facing an uncertain fate.
How the TikTok Ban in India is Impacting the Influencer Marketing Space
The world’s most popular app has been banned entirely in India, ruling out an entire channel for brands and creators to monetise on in one of APACs largest countries.
‘I'm Seeing Influencer Marketing Really Come Into its Own’: Rahul Titus on Ogilvy’s Global Influencer Marketing Award Winning Streak
There are less than two weeks to go before earlybird entries for this year’s Global Influencer Marketing Awards close. We’re catching up with previous winners to see what they’ve been up to since last year’s ceremony.
IMTB joins the Committee of Advertising Practice Encouraging Lawful Influencer Marketing
Influencers increasingly represent a significant part of the advertising ecosystem, and the work of the IMTB and CAP combined is the next step towards committed compliance.
