Why Pride Marketing Went Quiet in 2025: 2 in 5 Companies Scale Back Campaigns
Why did Pride marketing go quiet in 2025, and what will this strip-back do to brands in the future?
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Introducing Hello Partner’s Editorial Calendar
Plan ahead on major industry issues from budget planning to sustainability to the growth of the partnership economy by downloading our 2023 content outline.
L’Oreal Paris and Mikayla Nogueira ‘Lashlighting’ Outrage Highlights Need for Stronger Brand Safeguards for Influencer Campaigns
De-Influencing trend puts greater onus on marketers and agencies to ensure ‘authenticity’ for social media promotions.
Social Chain Acquisition Asserts Dominance in a Digitally Native World
Brave Bison’s acquisition of Steven Bartlett’s Social Chain taps into a new generation of social-savvy entrepreneurs.
Swedish Skincare Sensation Breaks into the UK Thanks to Influencer Marketing
Anything is possible with influencer marketing, and thanks to Cure Media, Swedish skincare brand ACO is cementing itself in the UK market.
Gen3 Marketing Integrates Its Agencies to Become a Unified Brand
The leading affiliate marketing agency consolidates its agencies in an effort to increase its reach, and help deliver more efficient results to clients.
What’s in it for the Consumer? The Real Value of Cashback
Are you educating consumers to spend smarter, not harder?
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