Finally, the connected TV (CTV) ad space is receiving the performance-driven power-up it has always been crying out for.

tvScientific, a performance advertising platform for CTV, has announced that it is bringing a cost-per-outcome (CPO) model to the channel, which will be made available through its partners, including Awin, CJ, Impact, Partnerize, Partnerstack, and Rakuten.

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