TikTok Blocks ‘#SkinnyTok’ Searches Amid Concerns Over Harmful Content
TikTok has begun blocking search results for the hashtag #SkinnyTok, following growing criticism that it promotes unhealthy body ideals.
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Acceleration Partners to Bolster Influencer Marketing Offering with Exciting Acquisition
Acceleration Partners is set to bolster its influencer marketing offering by acquiring influencer agency, Influencer Response, and boutique performance marketing firm, Volt.
Keeping our Talent. Hello Partner Launches Global Jobs Board
With further redundancies expected within the tech and advertising landscape, Hello Partner has launched a new free jobs board to help keep our homegrown talent.
How a ‘Soft Approach’ to Influencer Marketing Can Benefit Your Brand
When it comes to influencer marketing, converting consumers at checkout point doesn’t always have to be your ultimate measure of campaign success. There may be times that you will instead want to consider the ‘soft approach’.
Video Content: Fireside Chat with Boohoo – The Value of Unlocking the App for Affiliates
Karthick Kannan and Edith Batchelor sat down at PI LIVE London to discuss all things app tracking.
Google Partners with FMTC to Start Distributing Coupon/Voucher Codes in SERPS
The partnership could have a huge impact on the affiliate channel, but there are still many questions surrounding it.
Saying Goodbye to the Big Dogs Can Benefit Your Brand Partnerships
Depending on your goal, it may actually be beneficial to to partner with a brand that isn’t reaching consumers in their millions. Smaller reach sometimes means bigger engagement.
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