Amazon Doubles Influencer Commissions Ahead of Extended Prime Day
As Prime Day approaches, Amazon is rolling out increased commission rates to incentivise influencers to drive more sales.
Microsoft's Xandr and Channel 4 enter a partnership that reflects both companies' interests in data and performance-driven solutions, which have been ramping up in the past few months. Meanwhile, Netflix is reportedly contemplating whether to build its own ad tech solution.
There could be a secret for brand marketing success during the cost of living crisis. That cat is now out of the bag, with niche influencers as your answer. But are they here to stay or just another passing trend?
Our first webinar of Q2 will provide the tools to brands who are looking for expert advice on where and how best to spend their influencer marketing dollars on a budget.
It’s been quite the week for TikTok, and uncertain times are certainly ahead for the platform.
Now in its second year, the much anticipated US Partnership Awards shortlist has been revealed ahead of the ceremony in Miami on April 3rd.
Founded in 2005, YouTube quickly became the home for accessible video content across the globe. But since competitors like TikTok and Instagram have started following in the platform’s footsteps, is there any hope for YouTube taking back the crown as the king of video?