Advertisers on Awin and impact.com can now access the technology to automate tasks and process data.
Last month, we mentioned that it’s an exciting time for AI, as advancements in the space seemed to ramp up after a quiet lull over the summer.
This week, we can say it’s an exciting time for AI and affiliate marketing. Or, more specifically, the increasing unification of the two.
At PI LIVE, we caught up with CJ’s Dan Staples to delve into the ins and outs of incrementality, emerging tracking challenges, and the future of AI visibility.
We spoke to Nick Fletcher, SVP, EMEA at Rakuten Advertising, about unlocking channel growth and the LLM opportunity.
At PI LIVE, Partnerize’s Maura Smith delved into machine-mediated commerce and the platform’s industry-first integration with Profound.
