Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Best Paid Search Campaign - OMD UK & British Gas
OMD UK Website | LinkedIn 0:00 /0:07 1× Hyper Localisation for a National Boiler Brand Facing challenges with market share in the home repair sector, British Gas sought to improve customer experience and media efficiency. OMD UK devised an innovative strategy that connected engineer availability to paid search activity...
Best Managed Affiliate Programme, SME - Thoughtmix & Ego
Thoughtmix Website | LinkedIn 0:00 /0:08 1× Thoughtmix and Ego – Sustainable growth for fast fashion As Ego faced challenges of vouchercode reliance and underperforming upper to mid-funnel affiliates, Thoughtmix devised a comprehensive strategy for sustainable revenue growth. Their execution involved a meticulous test-and-learn budget approach, optimising placements and removing...
How Publishers Can Thrive in a Post-Google Affiliate Landscape
We hear from experts across the industry on what a post-Google affiliate landscape might look like and how you can best navigate it to ensure success.
Savings United Talk Rebrand, Site Reputation Abuse, and More
Dan Cohen and Rebekah Ciccarello discuss the company's rebrand and how Google's cull on third-party coupon sites has affected the business.
Best Influencer Marketing Campaign - THG Society, Partnerize & Harrods
THG Society Website | LinkedIn 0:00 /0:12 1× Harrods H beauty Carnival: From Online to Store, THG Society Get the Party Started using the Influencer Channel for Brand, Traffic, and Footfall, Powered by Partnerize This innovative partnership bridged online and in-store experiences, redefining beauty retailing. Leveraging THG Society'...
Best Finance Campaign - Finder & eToro
Finder Website | LinkedIn Finder: Defying the downturn: Achieving growth in tough market conditions In a year marked by economic turbulence, acquiring new investing customers posed a formidable challenge for finance brands. The allure of potential gains clashed with the specter of potential losses, especially as competing savings products promised growth...
