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Performance Marketing Newsdesk

The GPMAs Shortlist Has Arrived

The moment you’ve been waiting for – our 2025 GPMA shortlist is now live!

Creator Economy Influencer Marketing

ChatGPT Now Mimics Google Ranking Factors: What That Means for Influencer and Content Marketers

Luca Tagliaferro has uncovered new evidence that OpenAI’s ChatGPT is beginning to mirror Google’s ranking signals.

Influencer Marketing Partner+

SoFire’s Hot Campaigns: How Ogilvy’s ‘Message in a Mithai Box’ Campaign Sparked a Legal Awakening for Pakistani Women

Ogilvy Pakistan’s Message in a Mithai Box campaign created a real impact for women who had been overlooked by the systems meant to protect them.

Affiliate Partnerships Creator Economy

“You Have to Ride the Sandworm” Santi Pierini, CEO of CJ, on AI Search, Social Commerce, and the Future of Affiliate Marketing

CJ’s CEO, Santi Pierini, speaks with Sol Wilkinson on everything from affiliate Dune analogies, to why our industry has as much potential as the iPod, and a range of developments for CJ this year.

Affiliate Partnerships Performance Marketing Influencer Marketing Newsdesk

REPLAY: The Future of B2B is Personal

Learn how personal posts can drive real business impact, and how personality and humour are reshaping B2B marketing.

Influencer Marketing Creator Economy

“Can You Really Copyright an Aesthetic?” Bunmi Jenfa on the Intersection of Law, Fashion and the Creator Economy

In our CreatorFest Speaker Series, I spoke with Bunmi Jenfa about how creators can protect themselves in an industry that can stifle creativity.

Affiliate Partnerships Newsdesk

Affiliate Industry Reflects on Sudden Closure of Cashrewards

Cashrewards’ sudden closure has prompted reactions across the industry, with agencies, rivals, and former staff paying respect to the iconic cashback provider.

Affiliate Partnerships Partner+

Ryan Hudson, Founder of ZeroClick, Talks Affiliate Marketing, AI Search Ads, and Sleek Acquisition

ZeroClick Founder discuss the new start-up, affiliate integrations, and more.

Affiliate Partnerships Performance Marketing Newsdesk

Performance Marketing Awards Return for 20th Anniversary with Exciting New Categories

The PMAs are back, celebrating two decades of excellence in performance marketing. This year introduces new categories reflecting the latest trends in AI, social commerce, and peak trading campaigns.

Affiliate Partnerships Performance Marketing Sponsored

How Reward Gateway | Edenred Is Reinventing the Closed Platform for Brands

From innovative personalisation to cross-brand campaigns, Reward Gateway | Edenred is elevating employee engagement into a powerful channel for brands worldwide.

Affiliate Partnerships Creator Economy Partner+

Market Movers: AI Ad Platform ZeroClick Raises $55 Million

Notable M&A, investment, and partnership activity from the past month in affiliate and creator marketing.

Affiliate Partnerships Performance Marketing Newsdesk

Awin Urges Apple for Affiliate Guidance on ATT

App Tracking Transparency causes problems for affiliate marketing, even though affiliate tracking is considered uninvasive, and in a lot of cases, necessary. Awin is calling for change.