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Ipsos and implement a first-of-its-kind dynamic payout system

Ipsos, renowned for its rigorous market research methods, sought to target diverse demographic segments globally through Ipsos iSay, its market research panel.

The team needed a solution to amend commissioning based on priority segment recruitment, leading to a partnership with

By streamlining Ipsos' commissioning system, enabled operational efficiency and scalability. Through data provided during onboarding, Ipsos could create payout groups and adjust payouts based on recruitment segment budgets.

This innovative Dynamic Commissioning model resulted in a steady rise in partner payouts throughout 2023, freeing up valuable time for Ipsos' team to focus on strategic objectives.'s pioneering approach and collaborative partnership with Ipsos set a new standard in performance marketing, earning them recognition for their outstanding achievement.

Judges Comments

“A very clever use of commissioning at scale to meet a complicated critieria, and a great innovation that's a first of its kind!”

The Performance Marketing Awards 2024 was held in association with WeShop

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