Happy Friday! Before you saunter off into the weekend, here are a few key updates from the past week in partnership marketing.

LiveRamp solutions now integrated in Snapchat

LiveRamp's Authenticated Traffic Solution now connects with Snap's Conversions API, enabling marketers to optimise Snapchat campaigns without third-party signals. 

The integration aims to improve real-time campaign performance measurement, enhance targeting and optimisation, and provide robust privacy protection, in an effort to provide better ROI and performance across cookieless environments.

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