Latest News

Belgian Court Declares IAB Europe's TCF Illegal Under GDPR: What This Means for Marketers

The ruling raises some pressing questions around performance and affiliate marketing efficacy throughout the UK & Europe in coming years.

By Sol Wilkinson

/ 16 May 2025

Belgian Court Declares IAB Europe's TCF Illegal Under GDPR: What This Means for Marketers

TikTok Leaders Unpack Trends in Creator Monetisation, Content and Commerce

Leading voices from TikTok shared insights on how creators, content and commerce continue to shape the platform.

By Sofia Aira

/ 15 May 2025

TikTok Leaders Unpack Trends in Creator Monetisation, Content and Commerce

🦋 The Wild Ways Creators Turn Into Founders

Learn first-hand how Jess Hunt went from content creator to founder of REFY Beauty.

By Sofia Aira

/ 15 May 2025

Industry-Wide Innovation & Unique Creativity: The Winners of the Performance Marketing Awards 2025

Last night, we celebrated the 19th year of the PMAs. Following a monumental 12 months, it was time to acknowledge those players who drove true innovation and brilliance throughout the industry.

By Sol Wilkinson

/ 15 May 2025

Industry-Wide Innovation & Unique Creativity: The Winners of the Performance Marketing Awards 2025

Together - We Solved That!

Everflow and Vibrant Performance’s partnership with Unlock drove a staggering 740% YoY increase in qualified leads.

By Newsdesk

/ 13 May 2025

Partnership of the Year

TikTok, Acceleration Partners, and impact.com scored perfect marks for their global collaboration that propelled TikTok for Business’ affiliate program.

By Newsdesk

/ 13 May 2025

Inflektion is leading the industry with its AI-powered solution that personalises landing pages for influencer campaigns. By tailoring pages to specific audiences, Inflektion has significantly boosted conversion rates, transforming the economics of partnership marketing.

By Newsdesk

/ 13 May 2025

Industry Legend

Sommer Urias is widely respected for her 18 years of unparalleled impact at CJ.

By Newsdesk

/ 13 May 2025

Best Use of Data and Insights

Aesop and Partnerize leveraged a fantastic data-driven strategy during Aesop’s Annual Shopping Event.

By Newsdesk

/ 13 May 2025

Best Partnerships Team

tvScientific’s team excels by combining CTV and affiliate expertise with pioneering technology, driving innovation and client success. Their commitment to education, collaboration, and continuous evolution sets them apart in the industry.

By Newsdesk

/ 13 May 2025

Best Use of a Small Budget

With this inclusive affiliate campaign, BIKE Athletic and eAccountable drove over 800,000 impressions and $2,000 in sales.

By Newsdesk

/ 13 May 2025

Best Influencer Marketing Partnership

Bobbi Brown Cosmetics and Rakuten Advertising’s innovative use of Programmatic Loyalty drove outstanding results, exceeding growth targets by 112%, revolutionising their affiliate strategy and setting new benchmarks in the beauty industry.

By Newsdesk

/ 13 May 2025