Latest News

YouTube Shorts Added to Google: The Rise in Social Search Is Changing Influencer Marketing

With the recent integration of YouTube Shorts into Google search desktop results, a unique opportunity has emerged for influencer marketers to harness the power of social search.

By Sofia Aira

/ 26 Mar 2025

YouTube Shorts Added to Google: The Rise in Social Search Is Changing Influencer Marketing

🏆 Are You a Top 30 Publisher?

Plus, highlights from Rakuten Dealmaker.

By Sol Wilkinson

/ 25 Mar 2025

What We Learned at Rakuten Advertising Dealmaker 2025

New forms of fraud, harsh truths for marketers, and huge changes to the landscape. This year’s show explored a host of significant themes.

By Sol Wilkinson

/ 25 Mar 2025

What We Learned at Rakuten Advertising Dealmaker 2025

Meta to Test Community Notes Feature on Facebook, Instagram and Threads: What Influencer Marketers Should Know

Meta will be testing Community Notes, seen on X, on all of their major social media platforms, and the process will begin on the 18th of March.

By Sofia Aira

/ 25 Mar 2025

Meta to Test Community Notes Feature on Facebook, Instagram and Threads: What Influencer Marketers Should Know

How Google’s New Canvas AI Workspace Will Supercharge Influencer Marketing

Gemini, Google’s very own AI feature, has launched a brand-new AI-powered interactive workspace called Canvas.

By Sofia Aira

/ 25 Mar 2025

How Google’s New Canvas AI Workspace Will Supercharge Influencer Marketing

Nominations Open for Top 30 Publishers in North America

We’ll be celebrating the leading publishers, new and established, in North American affiliate marketing.

By Sol Wilkinson

/ 24 Mar 2025

Nominations Open for Top 30 Publishers in North America

Employee-Generated Content at Duolingo: A Playbook of Unhinged Social Media Success

Duolingo has one of the biggest and most engaged audiences online, and that can be credited to its use of employee-generated content.

By Sofia Aira

/ 24 Mar 2025

Employee-Generated Content at Duolingo: A Playbook of Unhinged Social Media Success

Google Faces EU Backlash Over Search and Play Store Practices

European regulators have again found Google prioritising its own products.

By Sol Wilkinson

/ 21 Mar 2025

Google Faces EU Backlash Over Search and Play Store Practices

💸 Will MrBeast Buy TikTok?

The return of Influencer Insider looks at the new Online Safety Act, the ongoing TikTok sale and a shocking content creator report.

By Sofia Aira

/ 20 Mar 2025

USPAs 2025 Shortlist Announced

Two categories need your vote!

By Newsdesk

/ 20 Mar 2025

Here Are the Best Ways to Use AI to Benefit Influencer Marketing

With AI gaining traction in all aspects of social media, it’s no surprise that agencies and brands are implementing it into influencer marketing.

By Sofia Aira

/ 20 Mar 2025

Here Are the Best Ways to Use AI to Benefit Influencer Marketing

Content Creation Is Still a ‘Side Hustle’ for an Astonishing 88% of Influencers

Influencer marketing spending reached over $24 billion in 2024, but the truth is that the creator economy is not as established as many brands believe.

By Sofia Aira

/ 18 Mar 2025

Content Creation Is Still a ‘Side Hustle’ for an Astonishing 88% of Influencers