Latest News

PI LIVE Europe 2025 Passes Are Now Live

Secure your ticket at the best possible price, before prices increase on June 14th.

By Sol Wilkinson

/ 7 May 2025

How Pantene Turned a Viral TikTok into a Genius Influencer Campaign with Alix Earle

Pantene seized their viral moment with a marketing campaign with TikTok creator Alix Earle to launch their new collection, Unexpired Pantene.

By Sofia Aira

/ 6 May 2025

How Pantene Turned a Viral TikTok into a Genius Influencer Campaign with Alix Earle

🛍️ Walmart Discusses the Growing Value of Content Affiliates

Plus, CapyFast announces new partnership.

By Sol Wilkinson

/ 6 May 2025

Pie Discusses the Role of Ad Blockers in the Affiliate Journey

An affiliate that blocks ads might sound contradictory. We learned more about Pie’s unique model and how it works alongside other publishers and unlocks new value for brands.

By Sol Wilkinson

/ 6 May 2025

Pie Discusses the Role of Ad Blockers in the Affiliate Journey

Walmart’s Ga-Young Lee on Why She's Moving from Coupons to Content Publishers

Lee discusses the motivations behind making a strong decision to move towards “long-term value.”

By Sol Wilkinson

/ 6 May 2025

Walmart’s Ga-Young Lee on Why She's Moving from Coupons to Content Publishers

CapyFast and Bidwise Partner on $40M Deal to Accelerate Payouts in Performance Marketing

What does the deal mean for performance and affiliate marketing?

By Sol Wilkinson

/ 6 May 2025

CapyFast and Bidwise Partner on $40M Deal to Accelerate Payouts in Performance Marketing

“Don’t Make Content You Think Will Go Viral”: Influencer Marketing Truths in the Netherlands

By Sofia Aira

/ 6 May 2025

“Don’t Make Content You Think Will Go Viral”: Influencer Marketing Truths in the Netherlands

LinkedIn Expands BrandLink to Include Top Creators and Content Sponsorships

To further enhance its advertising offerings, LinkedIn has expanded the BrandLink programme to include top creators.

By Sofia Aira

/ 2 May 2025

LinkedIn Expands BrandLink to Include Top Creators and Content Sponsorships

A Deepdive Into How AI Is Shaping the Creator Economy in 2025

URLgenius has unveiled new survey insights that spotlight how AI is reshaping the creator economy. Here's how creators are using AI in 2025.

By Sofia Aira

/ 2 May 2025

A Deepdive Into How AI Is Shaping the Creator Economy in 2025

🛍️ Will Shopify Let You Buy Through ChatGPT?

It's been an interesting week, with reported code suggesting a Shopify x ChatGPT crossover, and a very vocal rejection of influencers from The Ordinary's new campaign.

By Sofia Aira

/ 1 May 2025

“Performance Marketing Is Having an Existential Crisis”: Truths at APMA Advertiser Connect

Marketers, brands and affiliate programme leaders headed to London to discuss the future of the industry at APMA Advertiser Connect.

By Sofia Aira

/ 1 May 2025

“Performance Marketing Is Having an Existential Crisis”: Truths at APMA Advertiser Connect

Algowatch: April Social Media Updates

Algowatch is back for its April instalment as the place to find the most important social media algorithm updates of the month.

By Sofia Aira

/ 30 Apr 2025