Latest News

SoFire’s Hot Campaigns: “Iconic Never Gets Old” How REFY’s Latest Campaign Is Rewriting Beauty Norms and Influencer Strategy

REFY Beauty has launched its new, refreshing Iconic Never Gets Old campaign, spotlighting older women confidently doing their own makeup, in their own voices.

By Sofia Aira

/ 8 Oct 2025

💌 How Affiliates Are Using Newsletters for Growth

Plus, CJ and Rakuten Advertising weigh in on ChatGPT Instant Checkout.

By Sol Wilkinson

/ 7 Oct 2025

Creators Are the Secret to Strictly Come Dancing’s Success - Traditional TV Needs Them

Strictly Come Dancing has been using creators to drive engagement since 2018. Why are they so vital to the traditional TV landscape now?

By Sofia Aira

/ 7 Oct 2025

strictly come dancing creators from 2018 to 2025

How Affiliates Are Using Newsletters for Growth

Everyone has heard that newsletters have become a powerful channel for affiliates, but how do you actually go about optimising them? Reward Gateway | Edenred share lessons from their leading strategies.

By Sol Wilkinson

/ 7 Oct 2025

The Guardian Launches Product Recommendation Site, The Filter, in the US

Skimlinks, which is powering the programme, remains optimistic about editorial affiliate opportunities despite a “challenging year.”

By Sol Wilkinson

/ 6 Oct 2025

The Guardian Launches Product Recommendation Site, The Filter, in the US

Tradedoubler Teams Up with PartnerBoost, Ready for Prime Day

Launching first in Germany, Tradedoubler’s Amazon opportunities will extend across Europe and US soon.

By Sol Wilkinson

/ 3 Oct 2025

Tradedoubler Teams Up with PartnerBoost, Ready for Prime Day

Affiliate LinkedIn Has No Right to Be in a Tizz about ChatGPT Instant Checkout

Rob Berrisford, Founder of affiliate.ai and Revenue Stack, offers a contrarian perspective on the launch of ChatGPT’s Instant Checkout and its impact on affiliate marketing.

By Rob Berrisford

/ 2 Oct 2025

Affiliate LinkedIn Has No Right to Be in a Tizz about ChatGPT Instant Checkout

🌟 "Creators Build Culture" Becky Owen on the Creator-Brand Disconnect

This week, the huge news of the CreatorFest Collective and the Hero100 is taking over Hello Partner.

By Sofia Aira

/ 2 Oct 2025

Introducing the CreatorFest Collective: A New Space for Creators, Brands and Agencies

The CreatorFest Collective has officially launched: a brand-new home for our CreatorFest community to connect, collaborate, and continue the conversations that begin at our annual event.

By Sofia Aira

/ 2 Oct 2025

The Podcast Gender Gap: Why Brands Are Missing a Cultural Moment in the Creator Economy

Despite women representing a core demographic for brand advertisers, the podcast gender gap is real, and has an impact on the creator economy as we know it.

By Sofia Aira

/ 2 Oct 2025

The Podcast Gender Gap: Why Brands Are Missing a Cultural Moment in the Creator Economy

“Creators Drive Culture”: Becky Owen on Disruptive Campaigns, Creator-Led Innovation, and What’s Next for the Industry

Ahead of CreatorFest 2025, Billion Dollar Boy CMO Becky Owen discusses the year’s biggest campaigns and how brands can collaborate with creators.

By Sofia Aira

/ 2 Oct 2025

“Creators Drive Culture”: Becky Owen on Disruptive Campaigns, Creator-Led Innovation, and What’s Next for the Industry

Spotify Partners with Amazon Ads to Expand Programmatic Reach

Spotify has teamed up with Amazon Ads in a global deal that makes its audio and video inventory available through Amazon’s DSP. Advertisers can now buy Spotify programmatically across nine markets, with more to follow in 2026.

By Sol Wilkinson

/ 1 Oct 2025