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Georgia Goodwin

CCO at Digital Voices

Georgia Goodwin
The KPI Queen

Georgia Goodwin’s 15-year journey in advertising exemplifies how determination and authenticity can redefine success. Beginning her career straight after school, she has consistently challenged the notion that a university degree is the only route into the industry. Today, as Chief Client Officer at award-winning influencer marketing agency Digital Voices, Georgia leads global partnerships with brands such as Adobe, Unilever and DoorDash, proving that talent and tenacity can outshine convention.

Her leadership has helped shape a culture of empowerment and transparency, where women’s achievements are recognised and celebrated. Five of Georgia’s six direct reports are women she has personally mentored, reflecting her commitment to building inclusive and equitable teams. She is driven by a belief that visible, honest leadership enables others to thrive, fostering environments where creativity and confidence flourish.

Across the industry, Georgia continues to amplify underrepresented voices. From speaking at Meta’s Cannes in the City to collaborating with Adobe at CreatorFest 2025, she uses her platform to highlight both opportunities and barriers for women in marketing. Her work, mentorship, and advocacy embody what authentic leadership in the creator economy looks like: empowering others to see possibility where once there were limits.

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The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.

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