James Coggles is a veteran of digital marketing with 15 years’ experience across desktop, mobile, and video, working with brands, networks, and media agencies. As VP Partnerships (UK + EU) at Dealmoon, he leads innovative initiatives that connect Western brands with Chinese millennial and Gen Z consumers, blending affiliate strategy, social commerce, and influencer marketing.
James recently launched Moonfluence, Dealmoon’s agency and official overseas partner for RedNote (Xiaohongshu), China’s fastest-growing social discovery and social commerce platform. Through this initiative, he enables brands to gain verified presence, access over 3,000 KOLs, and run targeted campaigns, helping advertisers shift significant revenue into new channels.
Known for his strategic vision, commercial acumen, and hands-on approach, he continues to drive innovation in cross-border partnerships and social commerce, expanding Dealmoon’s footprint across Europe and beyond.
