Hannah Bussell is an Influencer Lead at Sainsbury’s, where she has played a pivotal role in redefining how legacy retail brands engage with audiences through creator-driven storytelling.
Best known for her work on the Arghaüs mockumentary campaign for Argos, a bold, tongue-in-cheek take on homeware that went viral, Hannah’s strategic approach to influencer marketing helped deliver a remarkable 228% increase in engagement across Argos’s social media channels.
Her vision blends creativity with commercial impact, positioning influencers not just as content creators but as cultural collaborators who can transform brand perception.
Through her work, Hannah continues to prove that when influencer campaigns are rooted in humour, insight, and authenticity, they can drive not only engagement but genuine consideration and brand love.
