Latest News

Miu Miu is currently facing huge backlash on TikTok after an influencer with 14 million followers posted a haul where two products instantly broke.

By Sofia Aira

/ 22 Sep 2025

YouTube announced a major update that could transform how creators approach new brand sponsorships.

By Sofia Aira

/ 22 Sep 2025

Is this it for the TikTok ban? Can creators finally stop living in fear? At this rate, who knows.

By Sofia Aira

/ 18 Sep 2025

Jerry Greenfield, co-founder of Ben & Jerry’s, has stepped down after nearly five decades after political disputes with Unilever.

By Sofia Aira

/ 18 Sep 2025

Attendees are spoiled for choice at CreatorFest 2025 when it comes to sessions this time, with industry leaders catering to all demographics.

By Sofia Aira

/ 18 Sep 2025

The latest TikTok ban update is far from straightforward, and influencer marketers should pay close attention to how the situation unfolds.

By Sofia Aira

/ 18 Sep 2025

Netflix has just expanded its advertising reach by forming a partnership with Amazon Ads.

By Sofia Aira

/ 16 Sep 2025

Here’s a breakdown of all the viral jeans campaigns this year, and what influencer marketers can learn from them.

By Sofia Aira

/ 15 Sep 2025

Plus, our SoFire's Hot Campaign is going to delve into one of the most socially impactful campaigns that ever campaigned.

By Sofia Aira

/ 11 Sep 2025

The moment you’ve been waiting for – our 2025 GPMA shortlist is now live!

By Sofia Aira

/ 10 Sep 2025

Luca Tagliaferro has uncovered new evidence that OpenAI’s ChatGPT is beginning to mirror Google’s ranking signals.

By Sofia Aira

/ 10 Sep 2025

Ogilvy Pakistan’s Message in a Mithai Box campaign created a real impact for women who had been overlooked by the systems meant to protect them.

By Sofia Aira

/ 10 Sep 2025