Latest News

Alessandro (Ale) Fragiacomo

Global Influence Partner - Head of WPP Open X Influencer Europe for The Coca Cola Company at Ogilvy

By Newsdesk

/ 14 Oct 2025

Aiza G Alam

Director PR & I at Ogilvy Pakistan

By Newsdesk

/ 14 Oct 2025

Abbie Green

Partnerships Manager at Blue Light Card

By Newsdesk

/ 14 Oct 2025

Why Events-Based Tracking Will Strengthen Your Affiliate Programme

More transparency, more trust, more investment.

By Sol Wilkinson

/ 14 Oct 2025

Why Events-Based Tracking Will Strengthen Your Affiliate Programme

PayPal Honey Brings Its Deals to AI Search, Starting with ChatGPT

A PayPal spokesperson has explained how Honey’s new AI integration surfaces product links and offers right on top of LLM conversations.

By Sol Wilkinson

/ 14 Oct 2025

PayPal Honey Brings Its Deals to AI Search, Starting with ChatGPT

Adtraction Strengthens UK Presence with Acquisition of Affiliate Future

The consolidation will begin from November, helping Adtraction build its presence in the UK, and connecting Affiliate Future's clients to the wider European market.

By Sol Wilkinson

/ 13 Oct 2025

Adtraction Strengthens UK Presence with Acquisition of Affiliate Future

“With Creators, You’re Only Borrowing Attention - Not Buying” Marina Mansour on Creators, Brands and the Future of Beauty Marketing

Marina Mansour on the evolution of brand partnerships, how beauty differs from music, and why you should trust creators with content.

By Sofia Aira

/ 13 Oct 2025

“With Creators, You’re Only Borrowing Attention - Not Buying” Marina Mansour on Creators, Brands and the Future of Beauty Marketing

Perplexity Pauses Ads, Doubles Down on Publishers, and Sam Altman Considers Affiliate Marketing

New gestures from major AI companies point to good things for affiliate marketing.

By Sol Wilkinson

/ 13 Oct 2025

Perplexity Pauses Ads, Doubles Down on Publishers, and Sam Altman Considers Affiliate Marketing

Building the Future of Affiliate: Inside Awin’s AI-Powered Vision with Rosalyn Berrisford

At PI LIVE 2025, Awin is making waves with its bold session “Get Sh*t Done with Awin” and an upcoming AI-first affiliate platform.

By Sofia Aira

/ 13 Oct 2025

Building the Future of Affiliate: Inside Awin’s AI-Powered Vision with Rosalyn Berrisford

🪩 Creators Are the Secret to Strictly Come Dancing’s Success

This week, REFY Beauty share a beautiful campaign and creators prove vital for Strictly Come Dancing.

By Sofia Aira

/ 9 Oct 2025

Marketers Are Spending Big on AI Creator Content, But Consumers See a Bleak Future

According to a new report from Billion Dollar Boy, four in five marketers (79%) have upped spend on AI-powered influencer content in the last year.

By Sofia Aira

/ 9 Oct 2025

Marketers Are Spending Big on AI Creator Content, But Consumers See a Bleak Future

SoFire’s Hot Campaigns: “Iconic Never Gets Old” How REFY’s Latest Campaign Is Rewriting Beauty Norms and Influencer Strategy

REFY Beauty has launched its new, refreshing Iconic Never Gets Old campaign, spotlighting older women confidently doing their own makeup, in their own voices.

By Sofia Aira

/ 8 Oct 2025

SoFire’s Hot Campaigns: “Iconic Never Gets Old” How REFY’s Latest Campaign Is Rewriting Beauty Norms and Influencer Strategy