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Your daily download on performance marketing, affiliate marketing and the creator economy, covering the news and ideas shaping the partnership economy.

FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities

Affistash Co-Founder describes the move as a new “milestone.”

By Sol Wilkinson

/ 25 Nov 2025

FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities

UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?

The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.

By Sofia Aira

/ 25 Nov 2025

UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?

The State of UK Affiliate Marketing – What the Industry Thinks

The APMA's Kevin Edwards runs through findings from the most recent advertiser survey.

By Newsdesk

/ 25 Nov 2025

The State of UK Affiliate Marketing – What the Industry Thinks

PayPal Wins Dismissal of Influencer Lawsuit Over Honey’s Alleged Cookie Stuffing

The court states that the complaint fails to demonstrate concrete harm, noting that lost commissions result from last-click attribution rules.

By Sol Wilkinson

/ 25 Nov 2025

PayPal Wins Dismissal of Influencer Lawsuit Over Honey’s Alleged Cookie Stuffing

I Went to B2B Unplugged: The Creator Sessions - Here’s What I Learnt About Being a LinkedIn Creator

Here's what I learnt about being a LinkedIn creator: it's not as scary as it seems.

By Sofia Aira

/ 25 Nov 2025

I Went to B2B Unplugged: The Creator Sessions - Here’s What I Learnt About Being a LinkedIn Creator

Slop vs. Substance - Is Creator Content Key to Breaking The AI Feedback Loop?

By Newsdesk

/ 24 Nov 2025

Slop vs. Substance - Is Creator Content Key to Breaking The AI Feedback Loop?

The Truth Behind Those “High-Performing” Influencer Codes

Ishtvan Torpoi rips the mask off influencer codes that work suspiciously well.

By Ishtvan Torpoi

/ 24 Nov 2025

The Truth Behind Those “High-Performing” Influencer Codes

“It Felt Good to Fight Back” German Affiliate, Idealo, Awarded €465 Million in Google Lawsuit

Despite the ruling in Idealo’s favour, Malte Landwehr - who was involved in the case - feels sceptical about the success of affiliates fighting Google moving forward.

By Sol Wilkinson

/ 24 Nov 2025

“It Felt Good to Fight Back” German Affiliate, Idealo, Awarded €465 Million in Google Lawsuit

Let's Vibe Code an App Together

Make money, quit our jobs & move to a tropical island, ready?

By Newsdesk

/ 21 Nov 2025

Let's Vibe Code an App Together

Rakuten Advertising's Nick Fletcher on Transparency, AI and the Future of Affiliate at PI Live

Day one of PI Live kicked off with strong energy, and Rakuten Advertising’s Nick Fletcher captured the mood perfectly.

By Sofia Aira

/ 21 Nov 2025

Rakuten Advertising's Nick Fletcher on Transparency, AI and the Future of Affiliate at PI Live

How Argos Leveraged The Power of Episodic Entertainment

By Newsdesk

/ 21 Nov 2025

How Argos Leveraged The Power of Episodic Entertainment