Latest News

SoFire’s Hot Campaigns: How Dr Pepper Turned a Viral Creator Video Into an Iconic TV Ad

A deep dive into how Dr Pepper turned a creator's viral jingle into an iconic TV ad.

By Sofia Aira

/ 28 Jan 2026

SoFire’s Hot Campaigns: How Dr Pepper Turned a Viral Creator Video Into an Iconic TV Ad

⚖️ Awin Sets Compliance Collaboration in Motion

Plus, new consultancy Mantra Co. launches.

By Sol Wilkinson

/ 27 Jan 2026

The Evolution of Creator Commerce

The lines between influencer, affiliate, and publisher are blurring, and a new model is emerging.

By Newsdesk

/ 27 Jan 2026

Programmatic Power Plays- Noise-Cutting Tactics for High ROI Digital Advertising

The programmatic landscape is noisier than ever, with brands battling for visibility across countless channels, formats, and audiences.

By Newsdesk

/ 27 Jan 2026

Programmatic Power Plays- Noise-Cutting Tactics for High ROI Digital Advertising

How Social Commerce Rewrites the Customer Funnel From Scroll to Sales

Social platforms have evolved into powerful performance marketing engine, where influence turns directly into conversion.

By Newsdesk

/ 27 Jan 2026

How Social Commerce Rewrites the Customer Funnel From Scroll to Sales

Mantra Co. Launches With a Focus on “Deliberate, Sustainable Growth”

Dan and Emily Harding explain why Mantra Co. takes a more deliberate approach to partnership growth.

By Sol Wilkinson

/ 27 Jan 2026

Mantra Co. Launches With a Focus on “Deliberate, Sustainable Growth”

Embracing the Queer and the Unconventional - The Rise of the Outsider

By Newsdesk

/ 27 Jan 2026

Embracing the Queer and the Unconventional - The Rise of the Outsider

Will ByteDance Still Be a Partial Owner of TikTok? Inside the Details of the TikTok Deal

The TikTok deal has officially been passed - here's everything you need to know.

By Sofia Aira

/ 26 Jan 2026

Will ByteDance Still Be a Partial Owner of TikTok? Inside the Details of the TikTok Deal

Beyond the Click: How Phonexa Is Redefining Performance Marketing in the UK

Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.

By Sol Wilkinson

/ 22 Jan 2026

Beyond the Click: How Phonexa Is Redefining Performance Marketing in the UK

💵 The Cost of the Beckham Family’s PR Crisis Management

Plus, Dr Pepper had a fab reactionary campaign to an influencer's video.

By Sofia Aira

/ 22 Jan 2026

The Creator’s Playbook Working with Brands on YouTube

By Newsdesk

/ 22 Jan 2026

The Creator’s Playbook Working with Brands on YouTube

PR Expert Influencer Predicts How Much the Beckham Family Scandal Will Cost in Crisis Management

A PR Expert has taken to TikTok to estimate how much crisis management efforts could cost the Beckhams.

By Sofia Aira

/ 22 Jan 2026

PR Expert Influencer Predicts How Much the Beckham Family Scandal Will Cost in Crisis Management