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Here’s Why Creators and Influencers Must Be Part of Your Strategy in 2022 and Beyond, and How to Get Started

There’s a shift happening in the advertising and marketing landscape – consumers have lost trust in traditional advertising. At the same time, they have more control than ever in how

By Guest Writer

/ 11 Aug 2022

Here’s Why Creators and Influencers Must Be Part of Your Strategy in 2022 and Beyond, and How to Get Started

#TalkingInfluence30: Meet the Top 30 US Pioneers in Influencer Marketing 2022

As Talking Influence’s portfolio expands to the US, having hosted IMS NYC earlier this year, and with the US Partnership Awards fast approaching, we wanted to recognise some of

By Neve Fear-Smith

/ 10 Aug 2022

#TalkingInfluence30: Meet the Top 30 US Pioneers in Influencer Marketing 2022

Seven Ways to Grow Your Affiliate Channel (Beyond Recruiting New Partners)

So you’ve started a partner programme, recruited lots of publishers, and you need to maintain your channel growth. But you’ve already built relationships with the largest partners in your industry, and are seeing little impact from your ever-growing list of long-tail partners. So what’s next?

By Guest Writer

/ 9 Aug 2022

Seven Ways to Grow Your Affiliate Channel (Beyond Recruiting New Partners)

Who’s Making Waves in the Partnerships Space? USPA Shortlist Announced

The judging panel were thrilled to see so many high-quality, innovative entries submitted for the inaugural USPAs, showing that there is a natural appetite for awarding the best partnership

By Neve Fear-Smith

/ 9 Aug 2022

Who’s Making Waves in the Partnerships Space? USPA Shortlist Announced

Meta’s Latest Influencer Experiment – Super Livestreaming

Meta is in a true experimentation phase at the moment, saying goodbye to old features and introducing new ones in order to develop its platforms in order to firmly position

By Neve Fear-Smith

/ 9 Aug 2022

Meta’s Latest Influencer Experiment – Super Livestreaming

GA4: Why the New Platform is Set to Revolutionise Marketing

GA4 is the fourth major release of Google Analytics and the newest iteration of the free measurement platform. Unlike previous releases, it’s an entirely new platform that will enhance

By Guest Writer

/ 8 Aug 2022

GA4: Why the New Platform is Set to Revolutionise Marketing

A Day in the Life: Aaron King, Senior Account Director - Influencer Marketing, ITB Worldwide

Aaron has worked at ITB Worldwide for over three years now. He started in April 2019 as Account Director, before which he had been working with an independent influencer marketing

By Neve Fear-Smith

/ 8 Aug 2022

A Day in the Life: Aaron King, Senior Account Director - Influencer Marketing, ITB Worldwide

Influencer Marketing: Injecting Authenticity into the Entertainment Industry

So much of what becomes popular in the entertainment industry has always been driven by reviews and recommendations. Remember the ‘water cooler’ moment when people would excitedly huddle to debate

By Guest Writer

/ 4 Aug 2022

Influencer Marketing: Injecting Authenticity into the Entertainment Industry

Facebook Next in Line to Axe Live Shopping Offering

After announcing recently that TikTok will not be expanding its live shopping offering to Europe and the US, Facebook is the latest platform to announce that its live shopping offering

By Neve Fear-Smith

/ 3 Aug 2022

Facebook Next in Line to Axe Live Shopping Offering

How the Looming Recession Could Galvanise the Creative Industry

What happens to the creative industry after years of economic upheaval, the worst public health emergency in over a century and an even more chaotic inflationary outlook on the horizon?

By Guest Writer

/ 3 Aug 2022

How the Looming Recession Could Galvanise the Creative Industry

The Marketing Funnel and Affiliates – Not What You Think

As a marketing and media planner who started out in the performance marketing space, I have always kept an arguably biased and loyal toe in the affiliate waters – and have

By Guest Writer

/ 2 Aug 2022

The Marketing Funnel and Affiliates – Not What You Think

The Key to Keeping Consumers Loyal to Your Brand

Influencer marketing platform, HypeAuditor, has released new data revealing the brands that received the most organic engagement from influencers during the first half of 2022. It may not come as

By Neve Fear-Smith

/ 2 Aug 2022