Latest News

“The Click Was Never the True Measure of Value”: Matt Gilbert on the Machine-Mediated Market and Connecting Outcome to Influence

Although affiliate has traditionally been siloed, there is an opportunity to reposition as the "economic infrastructure" of the machine-mediated market, says Gilbert.

By Newsdesk

/ 21 Jul 2026

“The Click Was Never the True Measure of Value”: Matt Gilbert on the Machine-Mediated Market and Connecting Outcome to Influence

Affiliate Marketing Needs to Get Ratio’d

My first job title, Marketing Coordinator at a young Zappos.com, oversaw a ridiculous number of proposals and initiatives, from affiliate marketing to early pay-per-click to sky typing

By Brook Schaaf

/ 21 Jul 2026

Affiliate Marketing Needs to Get Ratio’d

Why Dom Smales's Creator Economy Buzzword of 2026 is 'Entertain'

We caught up with Dom Smales at CreatorFest 2026 to discuss how things have changed since his creator beginnings in 2010.

By Sofia Aira

/ 20 Jul 2026

Why Dom Smales's Creator Economy Buzzword of 2026 is 'Entertain'

💟 Notes from CreatorFest 2026

CreatorFest 2026 is officially done and dusted. Here's what I learnt.

By Sofia Aira

/ 20 Jul 2026

“A Gold Entry Showcases Breakthrough Thinking”: Neguin Farhangmehr on What it Takes to Win at the GPMAs

Farhangmehr’s advice? Every entry needs to stand on its own.

By Madaline Dunn

/ 17 Jul 2026

“A Gold Entry Showcases Breakthrough Thinking”: Neguin Farhangmehr on What it Takes to Win at the GPMAs

Creators as CEOs - Turning Content into a Sustainable Business

In this session, Marygrace Tropeano, a London-based Marketing Strategist, Model, and Digital Entrepreneur, brings insight into how creators can position themselves as businesses, scale their personal brands, and craft

By Newsdesk

/ 17 Jul 2026

Creators as CEOs - Turning Content into a Sustainable Business

Offer Quality and Trust Key Factors in Golden Quarter Shopping, Research Shows

The research from Reward Gateway | Edenred reveals that offers via affiliates can drive incremental revenue.

By Newsdesk

/ 14 Jul 2026

Offer Quality and Trust Key Factors in Golden Quarter Shopping, Research Shows

🔎Affiliate Enters the Answer Era and the Audience Search Game Begins

Plus, it’s time for an organisational rethink.

By Madaline Dunn

/ 14 Jul 2026

Accusations of Cookie Stuffing Levelled at Phoebe Gates’ Phia

impact.com has reportedly suspended the company from its network.

By Madaline Dunn

/ 13 Jul 2026

Accusations of Cookie Stuffing Levelled at Phoebe Gates’ Phia

My Top CreatorFest Session Picks as a Creator Economy Journalist

As a Creator Economy Journalist, I’m sharing my top picks for CreatorFest 2026 that I personally can’t wait to see.

By Sofia Aira

/ 10 Jul 2026

My Top CreatorFest Session Picks as a Creator Economy Journalist

Micro and Macro, Local and Global

In the Nordics, some of the biggest media houses love partner marketing. That didn't happen by chance. Over many years, networks and the media houses have built the industry together, and partner marketing has become an important revenue stream for many of them.

By Simon Gustafson

/ 10 Jul 2026

✈️ LoveHolidays Launches Crisps From Abroad Shop

Plus, Influencer Strategists has launched the Influence Power Index.

By Sofia Aira

/ 9 Jul 2026