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Testing, Testing: The Metrics You Need In 2026

The eternal question prevails – what are the metrics that brands, creators and agents ACTUALLY need to care about, and which ones can be left in 2025? We know how busy

By Newsdesk

/ 11 Aug 2026

Testing, Testing: The Metrics You Need In 2026

X Launches Original Content Rewards for Content Creators

X has just rolled out a huge new creator program to reward original content on its platform.

By Sofia Aira

/ 10 Aug 2026

X Launches Original Content Rewards for Content Creators

VideoAmp Axes 20% of its Workforce in AI Push

Included in these staff cuts is the CTO of the ad measurement platform, a role that will reportedly not be refilled.

By Madaline Dunn

/ 10 Aug 2026

VideoAmp Axes 20% of its Workforce in AI Push

Disney and TikTok Partner to Bring Creator Content Directly onto Disney+ in Landmark Global Deal

The first-of-its-kind agreement gives digital creators access to Disney IP while launching a joint Ambassador Programme to nurture top talent.

By Sofia Aira

/ 10 Aug 2026

Disney and TikTok Partner to Bring Creator Content Directly onto Disney+ in Landmark Global Deal

PubMatic Rolls Out Guardrail Architecture For Agentic Advertising

According to the adtech company, the framework aims to provide buyers with control and agent auditing capabilities.

By Newsdesk

/ 7 Aug 2026

PubMatic Rolls Out Guardrail Architecture For Agentic Advertising

Teads Launches Lawsuit Against Google Over “Exclusionary” Ad Tech Practices

Teads is just the latest SSP to file against the tech titan in the last year.

By Newsdesk

/ 6 Aug 2026

Teads Launches Lawsuit Against Google Over “Exclusionary” Ad Tech Practices

Stop Talking, Start Building: PI LIVE BuildLab Launches to Architect Next-Gen Partnership Tools

We’re bringing together the brightest minds in the industry for one day, one challenge, and one solution.

By Newsdesk

/ 6 Aug 2026

Stop Talking, Start Building: PI LIVE BuildLab Launches to Architect Next-Gen Partnership Tools

🌿 Why OpenAI's Creator Brand Trip Faced Backlash

Plus, Snapchat clamps down on 'AI Slop.'

By Sofia Aira

/ 6 Aug 2026

GIMA Shortlist Spotlight: For F**k’s Sake: Reframing Sex Education for a Generation Raised on Porn

By Sofia Aira

/ 6 Aug 2026

GIMA Shortlist Spotlight: For F**k’s Sake: Reframing Sex Education for a Generation Raised on Porn

Why OpenAI’s Luxury Retreat Missed the Mark, and What AI Brands Must Learn

Billion Dollar Boy CMO Becky Owen explains where OpenAI missed the mark.

By Sofia Aira

/ 6 Aug 2026

Why OpenAI’s Luxury Retreat Missed the Mark, and What AI Brands Must Learn

Affiliate Marketers in the AI Age Have the Chance to be More Influential Than Ever

According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.

By Ben Smye

/ 6 Aug 2026

Affiliate Marketers in the AI Age Have the Chance to be More Influential Than Ever

How Do Brands Break Free of the Algorithm? Annabel Harris on Strategic Moments & Influence Everywhere

From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.

By Newsdesk

/ 5 Aug 2026

How Do Brands Break Free of the Algorithm? Annabel Harris on Strategic Moments & Influence Everywhere