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Your daily download on performance marketing, affiliate marketing and the creator economy, covering the news and ideas shaping the partnership economy.

Coolr's Adam Clyne on the Creator Revolution and Why AI Cannot Copy the 'Never Been Done Before'

By Sofia Aira

/ 3 Jul 2026

Coolr's Adam Clyne on the Creator Revolution and Why AI Cannot Copy the 'Never Been Done Before'

“Affiliate Will Continue to be Important Within This New Paradigm”: Partnership Day Delves into New Affiliate Reality

Here’s our breakdown of the key takeaways from the day.

By Madaline Dunn

/ 2 Jul 2026

“Affiliate Will Continue to be Important Within This New Paradigm”: Partnership Day Delves into New Affiliate Reality

The Creator Craft Awards 2026 Shortlist Announced

We are incredibly proud to announce the shortlisted nominees of the 2026 Creator Craft Awards!

By Sofia Aira

/ 1 Jul 2026

The Creator Craft Awards 2026 Shortlist Announced

How Dani Roberts's Purple Goat is Auditing Cannes Lions for a More Inclusive Creator Future

Dani Roberts, Campaigns Director at Purple Goat Agency, discussed how the creator economy is moving toward performance-driven inclusion.

By Sofia Aira

/ 1 Jul 2026

How Dani Roberts's Purple Goat is Auditing Cannes Lions for a More Inclusive Creator Future

What We Learned at IPX

The industry is at an inflexion point, and the path ahead won’t be straightforward.

By Madaline Dunn

/ 1 Jul 2026

What We Learned at IPX

Found’s Natalie Patel on Navigating the Next Era of Marketing at Cannes

At Cannes Lions 2026, we caught up with Natalie Patel, Managing Director of search performance agency Found.

By Sofia Aira

/ 30 Jun 2026

Found’s Natalie Patel on Navigating the Next Era of Marketing at Cannes

Market Movers: June 2026

By Newsdesk

/ 30 Jun 2026

Market Movers: June 2026

Affiliate Needs Hard Numbers to Tap into the AI Opportunity, Say Experts

I recently spoke with Microsoft’s Dr Paul Farrow and Bertelsmann VP, Achim Schlosser on the sidelines of an AI event in London, to hear their takes on Google AI Overview opt-out, publisher monetisation and the future of affiliate.

By Madaline Dunn

/ 30 Jun 2026

Affiliate Needs Hard Numbers to Tap into the AI Opportunity, Say Experts

OpenAI's Leila Woodington Talks Cannes, ChatGPT's Codex and AI vs Human Taste

By Sofia Aira

/ 29 Jun 2026

OpenAI's Leila Woodington Talks Cannes, ChatGPT's Codex and AI vs Human Taste

How to Write a Gold-Winning GPMA Entry

Our expert judges break down what makes an entry stand out from the crowd.

By Newsdesk

/ 29 Jun 2026

How to Write a Gold-Winning GPMA Entry