Latest News

“As a Channel, We Are Incredibly Resilient”: Kirsten Black Talks Shifts, Shocks and Untapped Potential

EssenceMediacom’s Affiliate Director shared that in the face of industry challenges, she’s hopeful that affiliate’s resilience will carry it through.

By Madaline Dunn

/ 28 Apr 2026

“As a Channel, We Are Incredibly Resilient”: Kirsten Black Talks Shifts, Shocks and Untapped Potential

Ranking The Devil Wears Prada 2’s Brand Collabs: Who is Runway's It Girl?

Meryl Streep isn’t the only iconic thing to be returning to The Devil Wears Prada 2: let’s talk about brand collabs.

By Sofia Aira

/ 28 Apr 2026

Nike Debuts London Marathon Campaign Following Boston Ad Backlash

By Sofia Aira

/ 27 Apr 2026

Nike Debuts London Marathon Campaign Following Boston Ad Backlash

Human Connection Sets the Tone for Everything, Says Maira Genovese

According to the MG Empower CEO, in an increasingly tech-driven industry, it’s important to maintain balance.

By Madaline Dunn

/ 27 Apr 2026

Human Connection Sets the Tone for Everything, Says Maira Genovese

One Year Ago, Unilever CEO Swore to Hire ‘20x More Influencers.’ Did It Deliver on That Promise?

One year ago, Unilever’s CEO Fernando Fernandez announced that he would be hiring “20 times the amount of influencers” in a new marketing strategy.

By Sofia Aira

/ 27 Apr 2026

One Year Ago, Unilever CEO Swore to Hire ‘20x More Influencers.’ Did It Deliver on That Promise?

Visa Launches New UK Creator Debit Card in Partnership with TikTok

Visa has just partnered with TikTok to launch a UK-first product designed to tackle one of the sector’s most persistent problems: cash flow.

By Sofia Aira

/ 24 Apr 2026

Visa Launches New UK Creator Debit Card in Partnership with TikTok

AI Said What? Reclaiming Strategic Thinking in an Automated Ad World

Mark Zuckerberg has claimed that AI will “kill agencies” by taking over the heavy lifting of ad creation and optimisation. But whether you're brand-side or agency-side,

By Newsdesk

/ 24 Apr 2026

AI Said What? Reclaiming Strategic Thinking in an Automated Ad World

What’s the Key to Unlocking Retail Media?

As the sector rapidly grows, PI LIVE Europe’s Retail Media & Commerce Summit will illuminate the path to affiliate and performance integration.

By Newsdesk

/ 23 Apr 2026

What’s the Key to Unlocking Retail Media?

⚓️ Cancelled Creator SuperCruise: When Creators Go Too Far

Plus, controversy strikes with AI influencers pretending to be at Coachella this year.

By Sofia Aira

/ 23 Apr 2026

Partnerize Launches Cross-Industry Initiative to Measure and Remunerate Influence in AI Environments

Founding participants include industry big-hitters Adobe, HubSpot and Vox Media.

By Madaline Dunn

/ 23 Apr 2026

Partnerize Launches Cross-Industry Initiative to Measure and Remunerate Influence in AI Environments

The Department for Culture, Media and Sport Moves to Recognise Creator Businesses after Call from the Digital Creators APPG

The Department for Culture, Media and Sport has accepted the call from the Digital Creators APPG.

By Sofia Aira

/ 22 Apr 2026

The Department for Culture, Media and Sport Moves to Recognise Creator Businesses after Call from the Digital Creators APPG

Influencer Appoints its First CMO as Industry is Projected to Hit Highs of $500B in 2027

Creator marketing agency Influencer has appointed its first Global Chief Marketing Officer: North American President Jenny Penich.

By Sofia Aira

/ 21 Apr 2026

Influencer Appoints its First CMO as Industry is Projected to Hit Highs of $500B in 2027