This week, the Performance Marketing Association (PMA) has announced a proposed Performance Marketing Toolbar Compliance Framework for toolbar publishers, set to go to PMA member vote from 1st September.
Tricia Meyer, Executive Director of the PMA, noted that work began several years ago on a "Quick Reference Guide" for toolbars, with the organisation compiling and publishing the various network policies.
“At that time, the policies were very divergent, and we knew consensus wouldn't be possible,” she added.
However, in 2025, PMA councils began discussing changes across networks, which she said signalled a “greater likelihood” of implementing an “actual standard.”
