Latest News

Week in Review: YMU’s TikTok Star Takeover, Amazon’s New Live Shopping Channel, and Updates From YouTube and Snapchat

From YMU's latest signings to YouTube's Shorts ads, Snapchat's transparency boost, and Amazon's Live shopping channel, it's been a week of digital innovation.

By Jack Shute

/ 22 Apr 2024

Week in Review: YMU’s TikTok Star Takeover, Amazon’s New Live Shopping Channel, and Updates From YouTube and Snapchat

A Week in TikTok: Enhanced Ad Controls, Bilingual Marketing Insights, & Regulatory Uncertainty

Explore TikTok's latest updates, including enhanced ad controls, insights into multilingual marketing, and ongoing regulatory discussions in the US.

By Jack Shute

/ 19 Apr 2024

A Week in TikTok: Enhanced Ad Controls, Bilingual Marketing Insights, & Regulatory Uncertainty

PI LIVE USA: Day One Recap

Highlights from a fantastic day of conferencing in sunny Miami.

By Sol Wilkinson

/ 18 Apr 2024

Celebrating Excellence in Partnerships – USPA 2024 Winners Announced

Highlights from last night's glorious USPA ceremony.

By Sol Wilkinson

/ 18 Apr 2024

Celebrating Excellence in Partnerships – USPA 2024 Winners Announced

Best Influencer Marketing Partnership – LT Partners (by New Engen) & Universal Standard

LT Partners (by New Engen) Website | LinkedIn LT Partners (by New Engen) Sets a New (Universal) Standard LT Partners, in collaboration with Universal Standard, crafted a groundbreaking influencer marketing campaign,

By Newsdesk

/ 18 Apr 2024

Best Influencer Marketing Partnership – LT Partners (by New Engen) & Universal Standard

Best Cross-Channel Strategy – Rakuten Advertising & OUAI Haircare

Rakuten Advertising Website | LinkedIn 0:00 /0:10 1× Rakuten Advertising: Multichannel synergies power +135% in sales for OUAI Haircare OUAI Haircare's collaboration with Rakuten Advertising yielded remarkable

By Newsdesk

/ 18 Apr 2024

Best Cross-Channel Strategy – Rakuten Advertising & OUAI Haircare

Best Content Partnership – Shoplooks & Uniqlo

Shoplooks Website | LinkedIn Shoplooks x Uniqlo: Creator Collaboration Puts Spotlight on Smart and Stylish Fashion In 2023, Shoplooks and Uniqlo embarked on a strategic partnership, melding influencer marketing prowess with

By Newsdesk

/ 18 Apr 2024

Best Content Partnership – Shoplooks & Uniqlo

Best Brand Engagement Campaign – JD Sports & Rakuten Advertising

Rakuten Advertising Website | LinkedIn 0:00 /0:10 1× JD Sports & Rakuten Advertising | Leveraging Sneakerhead Community to Boost Authenticity For over five years, JD Sports and Rakuten Advertising have

By Newsdesk

/ 18 Apr 2024

Best Affiliate Programme Optimisation – Zenni Optical

Zenni Optical Website | LinkedIn The Power of Clearer Vision: Redefining the Strategy for Zenni’s Affiliate Channel Zenni Optical's strategic overhaul of its affiliate programme yielded remarkable results.

By Newsdesk

/ 18 Apr 2024

Best Affiliate Programme Optimisation – Zenni Optical

Best Affiliate Marketing Strategy - Enterprise Level – Tombras and RealTruck

Tombras Website | LinkedIn 0:00 /0:06 1× Rollin' in ROI: Tombras and RealTruck's Affiliate Adventure! RealTruck and Tombras’ groundbreaking campaign revolutionised its affiliate approach amid daunting

By Newsdesk

/ 18 Apr 2024

Best Affiliate Marketing Strategy - Enterprise Level – Tombras and RealTruck

Generative AI’s Impact on the Creator Economy: 75% of Marketers Plan to Increase Investment

Billion Dollar Boy's groundbreaking research reveals the transformative impact of generative AI on the Creator Economy, with marketers increasingly investing in innovative content creation.

By Jack Shute

/ 17 Apr 2024

Generative AI’s Impact on the Creator Economy: 75% of Marketers Plan to Increase Investment

Hello Partner Salary Report 2024

Learn more about your peers' salaries across affiliate, creator, influencer, and performance marketing, and gain an overview of the wider partnership economy in 2024.

By Jack Shute and Sol Wilkinson

/ 16 Apr 2024