
WPP Onefluence, led by Ogilvy NA
0:00
/2:01
WPP Onefluence, led by Ogilvy NA won Best Creator Partnership Strategy - NAM at the Global Influencer Marketing Awards 2024

According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.
Sidlova says that on the horizon, she expects more questions about whether authenticity can be scaled.