Latest News

😯 The Biggest Influencer Merger of the Year?

This week's Influencer Insider looks at Sixteenth's merger with Whalar, algorithm changes, and CreatorFest offerings.

/ 17 Oct 2024

The algorithm is changing – or are we?

Buttermilk's Amber Ledrin shares her thoughts on how algorithms have shaped the digital media landscape and how this has made creators evolve too.

By Amber Ledrin

/ 17 Oct 2024

“Belief in Possibility”: Danny Lowney and Victoria Bachan on Sixteenth’s New Vision After Whalar Merger

Sixteenth’s Danny Lowney and new president Victoria Bachan discuss their merger with Whalar and their bold vision for the future of the creator economy.

By Catherine Shuttleworth

/ 16 Oct 2024

“Belief in Possibility”: Danny Lowney and Victoria Bachan on Sixteenth’s New Vision After Whalar Merger

Hardbacon's Founder Gets Candid About Business Collapse

Plus, get stuff off your chest PI LIVE, and boost your mood with the APMA's new report.

By Sol Wilkinson

/ 15 Oct 2024

“Affiliate’s In Safe Hands” CJ’s Linda O’Connell Talks PI LIVE, Clean Data, and Digital Disruptors

CJ is returning as a headline sponsor to PI LIVE Europe this year. We caught up with Linda O'Connell to learn more about why and what we can expect from the network at the show.

By Sol Wilkinson

/ 15 Oct 2024

“Affiliate’s In Safe Hands” CJ’s Linda O’Connell Talks PI LIVE, Clean Data, and Digital Disruptors

CreatorFest Preview: 5 Key Sessions Brands Don’t Want to Miss

If you want to hear from industry leaders or are looking to level-up your strategy, CreatorFest is for you!

By Catherine Shuttleworth

/ 15 Oct 2024

CreatorFest Preview: 5 Key Sessions Brands Don’t Want to Miss

“Google Decided It Was the End of Affiliate” – Julien Brault Talks Demise of Hardbacon & Site Reputation Abuse

Founder of Hardbacon gets candid about Google updates, affiliate marketing, and how both contributed to the collapse of the fintech site.

By Sol Wilkinson

/ 14 Oct 2024

“Google Decided It Was the End of Affiliate” – Julien Brault Talks Demise of Hardbacon & Site Reputation Abuse

Profits Over Kids: Why TikTok’s Legal Troubles Signal a Larger Social Media Crisis

Attorneys general sue TikTok, accusing it of harming kids' mental health with addictive features. But will social media ever change?

By Catherine Shuttleworth

/ 11 Oct 2024

Profits Over Kids: Why TikTok’s Legal Troubles Signal a Larger Social Media Crisis

5 Biggest Takeaways from the APMA's 2024 State of the Nation Report

The comprehensive roadmap features plenty of staggering, optimistic revelations about the affiliate space.

By Sol Wilkinson

/ 10 Oct 2024

5 Biggest Takeaways from the APMA's 2024 State of the Nation Report

Whalar Group Acquires Talent Agency Sixteenth to Build a Comprehensive Ecosystem for Creators

Whalar Group's acquisition of Sixteenth aims to empower creators with enhanced resources, redefining talent management in the creator economy.

By Catherine Shuttleworth

/ 10 Oct 2024

Whalar Group Acquires Talent Agency Sixteenth to Build a Comprehensive Ecosystem for Creators

💡 Twitch's CMO Spills the Secrets Behind Creator Success

This week's Influencer Insider looks at insights from Twitch's CMO, authenticity in the industry, and Meta's new monetisation programme.

By Catherine Shuttleworth

/ 10 Oct 2024

Twitch’s CMO Rachel Delphin Talks Brand Partnerships, Educating Creators, and Gen Z Audiences

Twitch's CMO Rachel Delphin reveals how Twitch's live streaming fosters trust, features that help creator growth, and the importance of community engagement.

By Catherine Shuttleworth

/ 9 Oct 2024