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Your daily download on performance marketing, affiliate marketing and the creator economy, covering the news and ideas shaping the partnership economy.

New Unilever CEO Plans to Level up Marketing by Hiring ‘20 Times More Influencers’ in Ambitious Move

Fernando Fernandez was appointed as the brand new CEO of Unilever just this month, but he has already set his sights high on influencer marketing.

By Sofia Aira

/ 10 Mar 2025

New Unilever CEO Plans to Level up Marketing by Hiring ‘20 Times More Influencers’ in Ambitious Move

Google’s AI-Only Search Results: What It Means for Affiliate Marketers

New research also shows that traditional search will lose 25% of its traffic to AI search by 2026.

By Sol Wilkinson

/ 7 Mar 2025

Google’s AI-Only Search Results: What It Means for Affiliate Marketers

Publicis Acquires Lotame to Reach Billions of Customers

The acquisition is expected to significantly increase the holding company's data capabilities.

By Sol Wilkinson

/ 7 Mar 2025

Publicis Acquires Lotame to Reach Billions of Customers

Meet the First Wave of Speakers at PI LIVE and IMS USA

Bringing together expertise and innovation across two major shows.

By Newsdesk

/ 5 Mar 2025

Meet the First Wave of Speakers at PI LIVE and IMS USA

Transforming Connections with the Hosted Meetings Program

Take the guesswork out of networking and ensure every meeting at PI LIVE USA and IMS USA counts.

By Bella Underhill

/ 4 Mar 2025

Transforming Connections with the Hosted Meetings Program

Will Amazon Become An Affiliate?

E-commerce giant explores potential affiliate-like model with new beta programme, redirecting traffic to brand's sites.

By Sol Wilkinson

/ 4 Mar 2025

Will Amazon Become An Affiliate?

Twitch to Enable Instant Earnings for All Creators

Twitch’s CEO announced some upcoming features in a blog post, including monetisation features for new creators.

By Sol Wilkinson

/ 3 Mar 2025

Twitch to Enable Instant Earnings for All Creators

Monthly Top Line – February 2025

This month’s movers and shakers, new hires, and career moves in partnership marketing.

By Sol Wilkinson

/ 28 Feb 2025

Monthly Top Line – February 2025

Pie Pushes for Unified Stand-Down Practice in Affiliate Marketing

We caught up with Daniel Baptiste-Pilkington to learn more about the initiative.

By Sol Wilkinson

/ 27 Feb 2025

Pie Pushes for Unified Stand-Down Practice in Affiliate Marketing

We’re Heading to Awin ThinkTank 2025

Join us in Portugal, celebrating 25 years of Awin.

By Sol Wilkinson

/ 25 Feb 2025

We’re Heading to Awin ThinkTank 2025