As conversations around the death of last click dominate the industry, new models of tracking and attribution are developing. We spoke to Fospha’s Head of Partnerships, Rory Sale, to hear more about what’s changing, how the industry is adapting and who will win in this new environment.
Consumer Journeys Are Changing, and Affiliate Must Keep Pace, Says Rory Sale
As last click falls out of favour, we spoke to Rory Sale about how the industry adapts.
From our partners
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At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.
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Kantar’s Vera Sidlova on the Tools, Challenges & Future of Influencer and Creator Marketing
Sidlova says that on the horizon, she expects more questions about whether authenticity can be scaled.
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Emily English and Sasha Jeppesen on Why Creator Marketing Needs to Return to its Creative Roots
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Niklas Schwake on Balancing Brand and Performance and the Power of Community
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