Newsdesk / Reddit Unveils App Ad Updates Focused on Performance Transparency The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization. By Madaline Dunn / 26 May 2026
Newsdesk / Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data. By Madaline Dunn / 22 May 2026
Affiliate Marketing / Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates Affiliates are also experiencing reduced performance visibility due to reporting system changes. By Madaline Dunn / 20 May 2026
Newsletter Archive / 🤔 What’s the Next Big Partner Type in Affiliate Marketing? Plus, we’ve got fresh insight into consumers’ new shopping standard practice. By Madaline Dunn / 19 May 2026
Affiliate Marketing / Offer Search is Becoming Standard Shopping Practice, New Research Shows The report found that offers provide a key opportunity to drive incremental revenue. By Madaline Dunn / 19 May 2026
Performance Marketing / Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive According to the French advertising group, the deal opens up agentic opportunities. By Madaline Dunn / 18 May 2026
Newsletter Archive / ⚙️Affiliate Needs a New Engine, Says Awin CEO Plus, we hear from industry execs on what the Rakuten x impact means for affiliate. By Madaline Dunn / 13 May 2026
Newsdesk / Paid-only / Industry Responds to the Rakuten x impact.com Alliance We heard from leaders across the industry to get their perspectives on what the alliance signals. By Madaline Dunn / 12 May 2026
Affiliate Marketing / Paid-only / Affiliate Needs a New Engine: Awin’s CEO on Writing the Industry’s Next Chapter While the industry is facing fundamental changes, affiliate is far from dead, says Adam Ross. By Madaline Dunn / 8 May 2026
Newsletter Archive / 🤔 What’s the Next Big Thing in Affiliate? Plus, the APMA surfaces affiliate’s performance. By Madaline Dunn / 6 May 2026
Affiliate Marketing / Members-only / Affiliate Remains Buoyant Amid Tough Economic Conditions, APMA Finds In 2025, the industry saw 7.3% growth year-on-year, with travel, telecom and finance emerging as growth engines. By Madaline Dunn / 6 May 2026
Partner+ / Paid-only / Another Affiliate Shakeup: Is the Time of the CUG Upon Us? Closed User Groups are on the rise. We spoke to Olivia Davson, Ben Helyar, and Stephen King to hear what’s driving this. By Madaline Dunn / 1 May 2026
