PI LIVE Level Up: Embrace the Weird and Connect with Confidence
In the heart of Bristol, the industry came together to build the soft skills that uplift the industry.
Madaline Dunn
Check out the latest posts
Industry in Flux: DealMaker Shines Spotlight on Affiliate Transformation
Times are certainly changing, but DealMaker demonstrated that the industry is readying its defences.Â
🪽The Industry Needs to Break Free From The Incrementality Illusion
Plus, TikTok rolls out new adtech solutions to connect brands with engaged audiences.
TikTok Takes New Audience-Targeted Ad Solutions to Market
The rollout marks the giant’s latest move towards becoming a full-funnel marketing solution.
Google to Develop Opt-out AI Controls for Sites
But where does this leave publishers?
As Agencies Weigh AI Benefits, Consumers Distrust GenAI Use
Consumers prefer brands that don’t use GenAI in advertising and content, new research shows.
