Affiliate Marketing / AI Hesitancy for Online Shopping Witnessed Across Generations, Research Finds While AI adoption is high, searchers don’t yet trust AI-automated checkouts. By Madaline Dunn / 30 Jul 2026
Creator Economy / Paid-only / IP Moves Creators From Renting to Owning Their Audiences, Says Grace Andrews According to the Creator Entrepreneur, creators should ditch algorithm-hacking in favour of thinking and building like a studio. By Madaline Dunn / 29 Jul 2026
Newsletter Archive / 🧐Can Affiliate Cut Through the Noise in MMMs? Plus, the path to purchase is no longer a funnel. It's an ecosystem. By Madaline Dunn / 28 Jul 2026
Newsdesk / APMA AI Report Examines the Commercial Models for a Clickless World James Bentley, author of the report and Chair of the APMA AI Taskforce, says AI represents the “next major evolution.” By Madaline Dunn / 28 Jul 2026
Creator Economy / Members-only / Creators’ Content Back Catalogue Can Unlock Revenue and Followers, Says LADbible’s Alex Hick If optimised effectively, creators can extend the shelf life of their content. By Madaline Dunn / 24 Jul 2026
Newsdesk / Niklas Schwake on Balancing Brand and Performance and the Power of Community According to Metapic Co-CEO Niklas Schwake, community and trust are more important than followers and reach. By Madaline Dunn / 22 Jul 2026
Newsletter Archive / 🔎Affiliate Needs to Get Ratio’d Plus, the industry’s next chapter is all about building out economic infrastructure. By Madaline Dunn / 21 Jul 2026
Performance Marketing / “A Gold Entry Showcases Breakthrough Thinking”: Neguin Farhangmehr on What it Takes to Win at the GPMAs Farhangmehr’s advice? Every entry needs to stand on its own. By Madaline Dunn / 17 Jul 2026
Newsletter Archive / 🔎Affiliate Enters the Answer Era and the Audience Search Game Begins Plus, it’s time for an organisational rethink. By Madaline Dunn / 14 Jul 2026
Affiliate Marketing / Accusations of Cookie Stuffing Levelled at Phoebe Gates’ Phia impact.com has reportedly suspended the company from its network. By Madaline Dunn / 13 Jul 2026
Performance Marketing / “The Recognition Undoubtedly Helped Open Doors”: Lodestar Marketing’s Anthony Quinn on Grabbing Gold at the GPMAs The Managing Partner and Co-founder walks through Lodestar’s win, what makes a winning entry and the business impact of a GPMA win. By Madaline Dunn / 9 Jul 2026
Performance Marketing / YouTube Creator Content Appears in More Than 25% of AI-Generated Answers, New Data Shows Research from Jellyfish reveals a significant shift in how LLMs source creator content. By Madaline Dunn / 8 Jul 2026
