Jack Shute

Jack Shute is an award-nominated multimedia journalist, presenter, podcast host, and events host. Previously a BBC broadcaster, he reports on the influencer marketing industry and the creator economy.

Introducing the PI LIVE Europe 2023 App: Your Ultimate Event Companion

Download the official PI LIVE Europe app now to make sure you get the most out of all the event has to offer, including expert sessions and networking opportunities!

By Jack Shute

/ 25 Sep 2023

Introducing the PI LIVE Europe 2023 App: Your Ultimate Event Companion

Week in Review: Digital Voices Launches Creator Advice Service and Snapchat Sees Subscription Success

Everything you might have missed from the past week in influencer marketing and the creator economy.

By Jack Shute

/ 22 Sep 2023

Week in Review: Digital Voices Launches Creator Advice Service and Snapchat Sees Subscription Success

Katalys Expansion Aims to Shape the Future of Commerce Media

The commerce media platform has secured major funding in a bid to revolutionise affiliate marketing and online commerce.

By Jack Shute

/ 21 Sep 2023

Week in Review: The Truth Behind Creator Content ROI and the Virtual Influencer Takeover

Everything you might have missed from the past week in influencer marketing and the creator economy.

By Jack Shute

/ 15 Sep 2023

Week in Review: The Truth Behind Creator Content ROI and the Virtual Influencer Takeover

CJU23: Uncovering Incrementality and the True Value of Affiliate Channel Sales

The panel acknowledged the fact whilst affiliate marketing is a powerful tool for businesses looking to expand their reach and boost sales, understanding incrementality has remained a challenge for many.

By Jack Shute

/ 14 Sep 2023

CJU23: Uncovering Incrementality and the True Value of Affiliate Channel Sales

CJU23: Integrating Influencer Marketing With the Affiliate Realm

Industry experts explored the growing interest in connecting influencer outcomes to spend during a thought-provoking panel at CJU 2023.

By Jack Shute

/ 13 Sep 2023

CJU23: Integrating Influencer Marketing With the Affiliate Realm

Tyroo and CJ Partner to Launch APAC Performance Marketing Platform

The prominent ad tech platforms unite in a partnership aimed at delivering global technological expertise coupled with tailored solutions for advertisers and supply partners.

By Jack Shute

/ 12 Sep 2023

Tyroo and CJ Partner to Launch APAC Performance Marketing Platform

Size Does Matter: Macro-Influencers Come Out on Top on TikTok

A recent study indicates that TikTok is providing brands with the best value for their investments.

By Jack Shute

/ 7 Sep 2023

Size Does Matter: Macro-Influencers Come Out on Top on TikTok

Adios Authenticity: What Does Naomi Campbell’s PLT Partnership Mean for Influencer Marketing?

As authentic partnerships become evermore important in influencer marketing, celebrity collaborations like Naomi Campbell and Pretty Little Thing leave audiences confused.

By Jack Shute

/ 5 Sep 2023

Monthly Top Line – August 2023

A major appointment at Snap UK, a big move from Aldi to Asda, and new launches, leadership roles, and promotions make up this month’s top line.

By Jack Shute

/ 4 Sep 2023

Retail Marketers Face Social Ad Spend Nightmare

New research sparks concern over how retail marketers place their social ad spend.

By Jack Shute

/ 1 Sep 2023

Retail Marketers Face Social Ad Spend Nightmare

Week in Review: The Problem With TikTok Search Ads

Everything you might have missed from the past week in influencer marketing and the creator economy.

By Jack Shute

/ 1 Sep 2023