Jack Shute is an award-nominated multimedia journalist, presenter, podcast host, and events host. Previously a BBC broadcaster, he reports on the influencer marketing industry and the creator economy.
Although Gen Z seems to be all the rage, brands are overlooking a lucrative audience in older consumers, with over-60s making up only 4% of people in global ads.
Meta's latest app sees a 79% decline in daily active users, leaving creators, users, and marketers asking: “Is Threads already over before it even really started?”
As the latest series of Love Island UK draws to a close and the contestants look to embrace lucrative influencer deals, new research shows consumers are turning their backs on flashy influencer content.
Creators are loving Twitter again after the app introduced a new monetisation programme where creators are compensated for revenue made from advertisements.
