Jack Shute

Jack Shute is an award-nominated multimedia journalist, presenter, podcast host, and events host. Previously a BBC broadcaster, he reports on the influencer marketing industry and the creator economy.

Talent Management Secrets: Closing the Creative Gap in Influencer Marketing at #IMSNYC23

Johanna Voss shares all you need to know about working in talent management, how it’s a crucial part of the influencer marketing process, and how you can make it work for you.

By Jack Shute

/ 13 Jul 2023

Talent Management Secrets: Closing the Creative Gap in Influencer Marketing at #IMSNYC23

TikTok LIVE Widens Creator Monetisation Opportunities With Subscriber-Only Videos

The new perk encourages subscribers to like, comment, and reply to one another, helping creators foster authentic connections with their TikTok community and reap the rewards.

By Jack Shute

/ 11 Jul 2023

TikTok LIVE Widens Creator Monetisation Opportunities With Subscriber-Only Videos

Timothy Armoo Shares His Gen Z Secret to Success for Brands

The 'Gen Z Sensei' shares his insights on the ever-changing relationship between content and commerce and how brands can win big with Gen Z.

By Jack Shute

/ 10 Jul 2023

Timothy Armoo Shares His Gen Z Secret to Success for Brands

Partnerize Partnership Day 2023 London - Key Takeaways

We’ve gathered all the best moments and standout themes from Partnerize’s flagship event this year.

By Jack Shute

/ 7 Jul 2023

Partnerize Partnership Day 2023 London - Key Takeaways

Threads: How Instagram’s Twitter Competitor Can Succeed and Attract Creators

Instagram’s Twitter rival app, Threads, is now live. Having already taken over the internet and posed to be “the death of Twitter”, we ask what the platform could mean for creators.

By Jack Shute

/ 6 Jul 2023

Threads: How Instagram’s Twitter Competitor Can Succeed and Attract Creators

Federal Trade Commission Shares New Endorsement Guides With Big Changes for Creators

The FTC's latest guidelines could have a potential impact on advertising practices and influencer marketing in the US, changing the way in which the industry works.

By Jack Shute

/ 4 Jul 2023

Federal Trade Commission Shares New Endorsement Guides With Big Changes for Creators

Rakuten Advertising DealMaker Europe 2023 - Key Takeaways

We’ve gathered all the highlights and the hottest affiliate and partnership themes from the day so that you don’t miss out.

By Jack Shute

/ 3 Jul 2023

Rakuten Advertising DealMaker Europe 2023 - Key Takeaways

The TikTok Creative Challenge: A New Way For Creators to Earn and Collaborate with Brands

TikTok's latest creator monetisation feature aims to make it easier for creators to earn on the platform, and find the right brand partnerships.

By Jack Shute

/ 30 Jun 2023

The TikTok Creative Challenge: A New Way For Creators to Earn and Collaborate with Brands

YouTube is Making it Easier for Small Creators to Earn, But is it Enough?

YouTube has revealed a new list of lowered eligibility requirements for smaller creators interested in joining the YouTube Partner Program.

By Jack Shute

/ 29 Jun 2023

YouTube is Making it Easier for Small Creators to Earn, But is it Enough?

CTV, AI, and the Influencer Takeover: Our Cannes Takeaways

Did you miss all things Cannes this year? Not to worry; Hello Partner has you covered with all you need to know in our top takeaways from Cannes Lions 2023.

By Jack Shute

/ 26 Jun 2023

CTV, AI, and the Influencer Takeover: Our Cannes Takeaways

Out Thinking Affiliate Challenges: Join Hello Partner at Rakuten DealMaker 2023, 29th June 2023

The place to connect, learn, grow, and make deals with over 700 of the industry’s professionals, advertisers, and publishers. Come join us and say “Hello, Partner” as we attend Rakuten Advertising DealMaker Europe 2023.

By Jack Shute

/ 23 Jun 2023

Creator Partnerships and De-Influencing Take Over IMS NYC, Day Two

That’s all folks! IMS NYC 2023 has left a creative spark in the city, as attendees leave feeling inspired and prepared to navigate the creator economy in the year ahead.

By Jack Shute

/ 22 Jun 2023

Creator Partnerships and De-Influencing Take Over IMS NYC, Day Two