Jack Shute is an award-nominated multimedia journalist, presenter, podcast host, and events host. Previously a BBC broadcaster, he reports on the influencer marketing industry and the creator economy.
Through lower entry criteria and a flexible payment structure, TikTok is enhancing its Creator Fund to offer more support and recognition to the creators of viral filters and effects.
In a recent ruling, the ASA warned hotel giant Accor about undisclosed influencer marketing practices at The Savoy, over a TikTok post that the hotel knew nothing about.
Get ready to elevate your influencer marketing game by joining us on 26th October at London's Old Billingsgate venue for a day packed with networking, learning, and pure influencer excitement.
In an era where consumer trust has been eroded by questionable marketing practices, UK marketers are leading a shift towards more respectful and considerate customer engagement.
A strategic hire at Publicis Groupe, global strategy and innovation lead appointments at Mindshare, and new entrepreneurial journeys make up this month’s top line.
Contrary to the prevailing trends, Gen Z audiences can't imagine their lives without streaming services and subscriptions, providing advertisers with a golden opportunity.
Reports suggest TikTok and Google are exploring an integration to boost discovery. We delve into what this partnership could mean for the future of search.
