Performance Marketing - Hello Partner (Page 24)

Q2 2023 IPA Bellwether Report: What Does It Mean for Partnerships?

While budgets increase, expectations decline, as UK businesses prepare for a turbulent 12 months ahead. What does this mean for partnerships? And how is the industry reacting?

By Sol Wilkinson

/ 20 Jul 2023

Q2 2023 IPA Bellwether Report: What Does It Mean for Partnerships?

Partnership Marketing Week in Review – Highs for BNPL & Amazon, Lows for Google & OpenAI

Everything you might have missed from the past week in affiliate and performance marketing.

By Sol Wilkinson

/ 19 Jul 2023

Partnership Marketing Week in Review – Highs for BNPL & Amazon, Lows for Google & OpenAI

Performance Marketing Sets Course for Success in Recession, New Research Shows

A new report reveals that Gen Z is interacting with the performance channel more than any other age group, but all consumers are searching for discounts.

By Sol Wilkinson

/ 20 Jun 2023

Performance Marketing Sets Course for Success in Recession, New Research Shows

Tech Review: RevLifter’s Intelligent Offers Platform

We take a look at RevLifter's intriguing new solution, which aims to help retailers solve their personalisation problems.

By Sol Wilkinson

/ 15 Jun 2023

mrge Appoints New CEO

Dave Reed brings more than 20 years of experience to the role and will lead mrge’s continued focus on international expansion.

By Sol Wilkinson

/ 14 Jun 2023

New Engen Acquires LT Partners

Performance marketing and affiliate marketing unite with this recent acquisition, bolstering a powerful full-funnel approach for both companies.

By Sol Wilkinson

/ 9 Jun 2023

Buy Now, Pay Later Comes to Amazon Pay for U.S. Merchants

Amazon Pay partners with BNPL provider Affirm, as the publisher model increases its influence in the performance marketing space.

By Sol Wilkinson

/ 8 Jun 2023

Buy Now, Pay Later Comes to Amazon Pay for U.S. Merchants

Monthly Top Line – May 2023

It’s been another busy month in the partnerships space. From Twitter to UNiDAYS to Webgains, CEOs seem to be the theme of May, as many businesses saw a changing of the guard.

By Sol Wilkinson

/ 1 Jun 2023

Publicis Groupe Acquires AI Research Joint Venture

The acquisition arrives as part of an effort to increase AI capabilities.

By Sol Wilkinson

/ 24 May 2023

Publicis Groupe Acquires AI Research Joint Venture

More Money, More Problems: CTV Ad Space Is Booming, but Fraud Is on the Rise

New research reveals that CTV bot fraud has risen by 69%. What is CTV ad fraud, and why is it increasing?

By Sol Wilkinson

/ 18 May 2023

More Money, More Problems: CTV Ad Space Is Booming, but Fraud Is on the Rise

Clever, Courageous, and Creative: Highlights from the Performance Marketing Awards 2023

Find out who took home the trophies at the stunning 17th edition of the Performance Marketing Awards.

By Sol Wilkinson

/ 12 May 2023

Clever, Courageous, and Creative: Highlights from the Performance Marketing Awards 2023

“It provides something deeper than just commercial relationships”: Blue Light Card on The Performance Marketing Awards

Ross Hall-Galley, Commercial Director at Blue Light Card, sits down with Hello Partner to explain why he believes the Performance Marketing Awards gives the industry a “deeper relationship.”

By Jack Shute

/ 9 May 2023

“It provides something deeper than just commercial relationships”: Blue Light Card on The Performance Marketing Awards