Performance Marketing - Hello Partner (Page 24)

Monthly Top Line – May 2023

It’s been another busy month in the partnerships space. From Twitter to UNiDAYS to Webgains, CEOs seem to be the theme of May, as many businesses saw a changing of the guard.

By Sol Wilkinson

/ 1 Jun 2023

Publicis Groupe Acquires AI Research Joint Venture

The acquisition arrives as part of an effort to increase AI capabilities.

By Sol Wilkinson

/ 24 May 2023

Publicis Groupe Acquires AI Research Joint Venture

More Money, More Problems: CTV Ad Space Is Booming, but Fraud Is on the Rise

New research reveals that CTV bot fraud has risen by 69%. What is CTV ad fraud, and why is it increasing?

By Sol Wilkinson

/ 18 May 2023

More Money, More Problems: CTV Ad Space Is Booming, but Fraud Is on the Rise

Clever, Courageous, and Creative: Highlights from the Performance Marketing Awards 2023

Find out who took home the trophies at the stunning 17th edition of the Performance Marketing Awards.

By Sol Wilkinson

/ 12 May 2023

Clever, Courageous, and Creative: Highlights from the Performance Marketing Awards 2023

“It provides something deeper than just commercial relationships”: Blue Light Card on The Performance Marketing Awards

Ross Hall-Galley, Commercial Director at Blue Light Card, sits down with Hello Partner to explain why he believes the Performance Marketing Awards gives the industry a “deeper relationship.”

By Jack Shute

/ 9 May 2023

“It provides something deeper than just commercial relationships”: Blue Light Card on The Performance Marketing Awards

Monthly Top Line – April 2023

April has seen an exciting array of C-suite shuffles, promising promotions, and expansions into new markets.

By Sol Wilkinson

/ 28 Apr 2023

PI LIVE Europe 2023 Tickets are Now Available

Secure your pass to profitable partnerships now – at the best possible price.

By Sol Wilkinson

/ 26 Apr 2023

PI LIVE Europe 2023 Tickets are Now Available

Meta Plans to Release Generative AI Tools for Ad Creation By December 2023

Following a rocky 2022, it appears that Meta has returned its gaze back to ad revenue. Its AI tech developments promise to revolutionise digital marketing, but how likely are they to take off?

By Sol Wilkinson

/ 6 Apr 2023

Meta Plans to Release Generative AI Tools for Ad Creation By December 2023

Showcasing Groundbreaking Innovation: PMA Shortlist 2023 Announced

Hello Partner can now reveal the shortlist cohort for the Performance Marketing Awards 2023.

By Neve Fear-Smith

/ 6 Apr 2023

Showcasing Groundbreaking Innovation: PMA Shortlist 2023 Announced

No Relationship, No Revenue: Best Practice for Collecting First-party Data

It’s no secret that first-party data is about to play a very significant role in marketers’ lives. But what are the best ways to access this data?

By Sol Wilkinson

/ 5 Apr 2023

No Relationship, No Revenue: Best Practice for Collecting First-party Data

Replay: Channel Gambling - What Will You Take a Chance on With Your Budgeting This Year?

Watch our webinar to explore how brand marketers can best bet their budgets in the year ahead. Taking a look into the key trends in spending, this webinar will also teach you what channel is the most reliable, and where industry leaders are betting their budgets when times are tight.

By Jack Shute

/ 30 Mar 2023

Replay: Channel Gambling - What Will You Take a Chance on With Your Budgeting This Year?

Microsoft Partners with Channel 4, While Netflix Considers Independence

Microsoft's Xandr and Channel 4 enter a partnership that reflects both companies' interests in data and performance-driven solutions, which have been ramping up in the past few months. Meanwhile, Netflix is reportedly contemplating whether to build its own ad tech solution.

By Sol Wilkinson

/ 17 Mar 2023

Microsoft Partners with Channel 4, While Netflix Considers Independence