Partner+

Week in Review: Google’s Spam Update Goes Worldwide, While AI Overviews Cause Havoc in the US

All the news in affiliate and performance marketing you missed this week.

By Sol Wilkinson

/ 22 May 2024

Week in Review: Google’s Spam Update Goes Worldwide, While AI Overviews Cause Havoc in the US

The Value of the Open Web for Advertisers

As costs on social go up and data becomes less transparent, one alternative for brands is to find customers throughout the open web.

By Sol Wilkinson

/ 14 May 2024

The Value of the Open Web for Advertisers

Bing Hides its Own Affiliate Link in Organic Search Result

Tom Rathbone explains the Bing affiliate anomaly discovered by PartnerCentric and theorises why we're seeing so much drama from big search engines right now.

By Sol Wilkinson

/ 10 May 2024

Bing Hides its Own Affiliate Link in Organic Search Result

Publishers React to the Site Reputation Abuse Update

We hear from leading coupon providers and industry commentators on the subject of ‘vouchergeddon’, how they intend to react, and what the future holds.

By Sol Wilkinson

/ 8 May 2024

Publishers React to the Site Reputation Abuse Update

Week in Review: Consent Calamity and Terminator Updates

Catch up on all you missed in affiliate and performance marketing this week.

By Sol Wilkinson

/ 3 May 2024

Week in Review: Consent Calamity and Terminator Updates

Week in Review: Ogilvy Tackles Health Misinformation, Advice for Creators Following TikTok Ban, and Meta’s Threads Sees a Surge

From combating health misinformation through influencers to significant developments in social media platforms like TikTok, Meta's Threads, and Instagram, this week has been a busy one for the Creator Economy.

By Jack Shute

/ 26 Apr 2024

Week in Review: Ogilvy Tackles Health Misinformation, Advice for Creators Following TikTok Ban, and Meta’s Threads Sees a Surge

‘Video Everywhere’: CTV is a Performance Marketer’s Dream

We caught up with AdXact's Robert O'Rourke at PI LIVE USA to learn more about the possibilities of CTV.

By Sol Wilkinson

/ 23 Apr 2024

‘Video Everywhere’: CTV is a Performance Marketer’s Dream

Technology Took Centre Stage at PI LIVE USA, Day Two

What went down on our final day in the Magic City.

By Sol Wilkinson

/ 23 Apr 2024

Technology Took Centre Stage at PI LIVE USA, Day Two

Week in Review: YMU’s TikTok Star Takeover, Amazon’s New Live Shopping Channel, and Updates From YouTube and Snapchat

From YMU's latest signings to YouTube's Shorts ads, Snapchat's transparency boost, and Amazon's Live shopping channel, it's been a week of digital innovation.

By Jack Shute

/ 22 Apr 2024

Week in Review: YMU’s TikTok Star Takeover, Amazon’s New Live Shopping Channel, and Updates From YouTube and Snapchat

A Week in TikTok: Enhanced Ad Controls, Bilingual Marketing Insights, & Regulatory Uncertainty

Explore TikTok's latest updates, including enhanced ad controls, insights into multilingual marketing, and ongoing regulatory discussions in the US.

By Jack Shute

/ 19 Apr 2024

A Week in TikTok: Enhanced Ad Controls, Bilingual Marketing Insights, & Regulatory Uncertainty

Hello Partner Salary Report 2024

Learn more about your peers' salaries across affiliate, creator, influencer, and performance marketing, and gain an overview of the wider partnership economy in 2024.

By Jack Shute and Sol Wilkinson

/ 16 Apr 2024

Week in Review: Update on Shopify & Tracking and Google Rolls Out Price Comparison Service

All the news you missed from the past week in affiliate marketing.

By Sol Wilkinson

/ 12 Apr 2024

Week in Review: Update on Shopify & Tracking and Google Rolls Out Price Comparison Service