Newsdesk - Hello Partner (Page 62)

Breaking the Stereotype: One-Third of Influencers Choose Authenticity Over Profitability

Influencers are making millions by partnering with brands, but data shows a decrease in creators proactively seeking out new deals.

By Neve Fear-Smith

/ 14 Apr 2023

Breaking the Stereotype: One-Third of Influencers Choose Authenticity Over Profitability

Instagram Expands Creator Marketplace API for Brands and Influencer Agencies

Instagram is expanding its creator marketplace via API, will this make it easier for brands and creators to connect and build partnerships?

By Jack Shute

/ 12 Apr 2023

The Impending US TikTok Ban: What's the Latest Update?

The short-form video app is still standing despite the threat of a stateside ban, but for how much longer?

By Neve Fear-Smith

/ 11 Apr 2023

The Impending US TikTok Ban: What's the Latest Update?

Meta Plans to Release Generative AI Tools for Ad Creation By December 2023

Following a rocky 2022, it appears that Meta has returned its gaze back to ad revenue. Its AI tech developments promise to revolutionise digital marketing, but how likely are they to take off?

By Sol Wilkinson

/ 6 Apr 2023

Meta Plans to Release Generative AI Tools for Ad Creation By December 2023

Come Say “Hello, Partner” at Affiliate Huddle, April 19th 2023

We’re excited to catch up with the industry and ignite discussions about its future at Affiliate Huddle. If you can make it, make sure to sign up! If you can’t, we’ll be bringing you the highlights.

By Sol Wilkinson

/ 5 Apr 2023

PI LIVE Miami Day One: Partnerships Industry Casts a Spell Over the Magic City

Magic is in the air. PI LIVE Miami kicked off with a fantastic first day, as spectacular sessions and South Beach sunshine dazzled attendees, and what seemed to be a whole year’s worth of productive meetings took place in the Hyatt Regency Hotel. Explore the highlights below.

By Sol Wilkinson

/ 4 Apr 2023

PI LIVE Miami Day One: Partnerships Industry Casts a Spell Over the Magic City

Awarding Prosperous Partnerships: It’s Time to Unveil the 2023 USPA Winners

The winners of the second-ever US Partnership Awards have been announced! Did your company make the roster?

By Neve Fear-Smith

/ 4 Apr 2023

Awarding Prosperous Partnerships: It’s Time to Unveil the 2023 USPA Winners

Monthly Top Line – March 2023

The past month has seen an exciting number of promotions and hires for C-suite roles. What’s particularly inspiring is the amount of powerful women who have stepped into leadership positions, setting an example for the industry that we ought to continue.

By Sol Wilkinson

/ 31 Mar 2023

The IAB’s New Ad Campaign Urges Digital Advertisers to ‘Shelve the Silverware’ and Demand the Gold Standard

The IAB UK’s latest campaign promotes its Gold Standard among advertisers, agencies, and its media partners, with the approach that getting the fundamentals of digital advertising right should be a priority.

By Jack Shute

/ 29 Mar 2023

Unite, Innovate, and Reimagine: Join the Creator Economy’s Brightest Minds to Navigate the Future at IMS Europe 2023

Save 20% on your ticket by pre-registering for the sensational return of the Influencer Marketing Show Europe.

By Neve Fear-Smith

/ 28 Mar 2023

Unite, Innovate, and Reimagine: Join the Creator Economy’s Brightest Minds to Navigate the Future at IMS Europe 2023

ASA Updates Guidance for Influencer Marketing - The Key Takeaways for Brands and Creators

New regulations for influencers and the brands that work with them have been introduced by the ASA, but what does it mean for you? We follow the industry’s reaction…

By Jack Shute

/ 24 Mar 2023

WPP Acquires The Goat Agency in a Big Day for The Influencer Marketing Industry

The acquisition not only marks the next chapter of The Goat Agency and WPP, but it sends a strong message to the industry on the growth of influencer marketing.

By Jack Shute

/ 23 Mar 2023

WPP Acquires The Goat Agency in a Big Day for The Influencer Marketing Industry