Newsdesk - Hello Partner (Page 61)

“Affiliate and Influencer Are a Natural Fit” CJ Focuses on Bridging the Gap between Channels with Latest Acquisition

CJ acquires influencer marketing network Perlu, in effort to optimise the potential of combining affiliate and influencer marketing.

By Sol Wilkinson

/ 24 Jan 2023

“Affiliate and Influencer Are a Natural Fit” CJ Focuses on Bridging the Gap between Channels with Latest Acquisition

Marketers are Cautiously Optimistic as the IPA Bellwether Report Q4 2022 Presents an Overall Increase in Marketing Spend

Despite an overall increase in marketing spend, the IPA Bellwether Report covering Q4 2022 leaves marketers cautious during times of economic crisis and OOH uncertainty.

By Neve Fear-Smith

/ 20 Jan 2023

Marketers are Cautiously Optimistic as the IPA Bellwether Report Q4 2022 Presents an Overall Increase in Marketing Spend

Celebrating Innovation, Creativity, and Human Touch at the Global Influencer Marketing Awards 2023

Now under a newly evolved name, the Global Influencer Marketing Awards 2023 will return to a swanky new London venue on Thursday 20th July 2023.

By Newsdesk

/ 18 Jan 2023

Celebrating Innovation, Creativity, and Human Touch at the Global Influencer Marketing Awards 2023

Secure Your Tickets for the Influencer Marketing Show NYC 2023

It’s official: the Influencer Marketing Show NYC is taking place this June! Discounted tickets are now available for you to secure to help you navigate the Creator Economy.

By Newsdesk

/ 12 Jan 2023

Secure Your Tickets for the Influencer Marketing Show NYC 2023

Majority of UK Marketers Are Unprepared for Cookie-Apocalypse

Many are concerned about a post-cookie landscape, but new research suggests that more work needs to be done to get strategies in place.

By Sol Wilkinson

/ 11 Jan 2023

Majority of UK Marketers Are Unprepared for Cookie-Apocalypse

Publicis Groupe Acquires MarTech Company Yieldify

The London-based MarTech company will provide onsite personalisation and more to help expand Epsilon’s presence in the mid-market.

By Sol Wilkinson

/ 5 Jan 2023

Publicis Groupe Acquires MarTech Company Yieldify

See You in 2023!

Let's reflect on 2022 before we break for the holidays!

By Neve Fear-Smith and Sol Wilkinson

/ 22 Dec 2022

Hello Partner's December 2022 Industry News Brief

Partnership marketing saw demand surge in 2022, here’s our monthly wrap-up featuring news from Reach Agency, Yahoo, Taboola, Dax, and more...

By Neve Fear-Smith

/ 20 Dec 2022

Hello Partner's December 2022 Industry News Brief

Over 90% Of Advertisers Are Partnering with Retailers to Reach Consumers

First-party data opportunities, surge in e-commerce, and conversion rate optimisation all contribute to the rise of the retail media channel.

By Sol Wilkinson

/ 13 Dec 2022

Over 90% Of Advertisers Are Partnering with Retailers to Reach Consumers

Navigating the Creator Economy at the Influencer Marketing Show NYC

The Influencer Marketing Show New York is returning in 2023! We will be heading back to New World Stages to do it all again – this time even bigger and better.

By Neve Fear-Smith

/ 8 Dec 2022

Navigating the Creator Economy at the Influencer Marketing Show NYC

Global Savings Group and Pepper.com Partner to Become a Multifunctional Tech Company

Market leaders Global Savings Group (GSG) and Pepper.com (Pepper) have signed a partnership deal that will bring together the world’s largest shopping community and Europe’s leading shopping recommendation and rewards company.

By Neve Fear-Smith

/ 7 Dec 2022

Global Savings Group and Pepper.com Partner to Become a Multifunctional Tech Company

Over 50% Of Marketers at Risk of Facing Fines for Breaching GDPR Requirements

In a recent survey, more than half of marketers state they do not have a Consent Management Platform, and many are confused about privacy policy. The repercussions could be ruinous.

By Sol Wilkinson

/ 6 Dec 2022

Over 50% Of Marketers at Risk of Facing Fines for Breaching GDPR Requirements