Creator Economy

Scott Guthrie on the Government's Role in the Creator Economy

At CreatorFest 2025, Scott Guthrie, Director General of the Influencer Marketing Trade Body, reflected on the growing influence of the creator economy.

Henry Rowley and Beatrice Mustocea Break Down Casting Success on TikTok

We caught up with content creator Henry Rowley, and Creators & Public Figures Lead Beatrice Mustocea after a great session at CreatorFest.

Why Amelia Dimoldenberg’s F1 Passenger Princess Series Is the Perfect Influencer x Brand Collaboration

Amelia Dimoldenberg launched a brand-new F1 series that has already hit millions of views. Let's break down why it was such a success.

Gen Z Founder Asti Wagner on Authenticity, Influence, and Building Invyted in a Billion-Dollar Industry

“Now more than ever, it’s crucial brands get influencer marketing right,” says Asti Wagner, founder of Invyted.

Integrating Creators into the Heart of Marketing: Insights from OMD’s Mark Murray Jones

Social Media Marketing Report Reveals Where Marketers Are Going Wrong in 2025

Sprout Social’s 2025 Impact of Social Media Marketing Report paints a vivid picture of an industry in transition, and where marketers are going wrong.

"I Wish I'd Done It Sooner" Bella Fiori & Spotify’s Rachel Simpson on the Rise of Video Podcasts

At CreatorFest, Bella Fiori and Rachel Simpson discussed the future of creator storytelling and why video is transforming the podcast space.